Best executive courses in Marketing in United States

The Wharton School

Wharton Finance for Executives

With financial factors of risk and value underpinning every business decision today, the days of finance operating as a stand-alone corporate function are long gone. Yet senior-level executives from non-finance areas such as legal, operations, engineering, and sales and marketing often lack the...

Harvard Business School

Managing Sales Teams and Distribution Channels

The Wharton School

Strategy and Management for Competitive Advantage

Good strategy is about making tough choices, and this becomes even more important during these current challenging economic times. Emphasizing the importance of strategic leadership, Strategy and Management for Competitive Advantage presents a comprehensive approach to strategy development that...

The Wharton School

Pricing Strategies: Measuring, Capturing, and Retaining Value

Pricing is the most critical profit driver in business, but it is also one of the least leveraged and understood. Most executives instead turn to increasing sales, advertising, and reducing inefficiencies, which are complex, slow, and costly. Pricing on the other hand can be changed quickly and...

The Wharton School

Analytics for Strategic Growth: AI, Smart Data, and Customer Insights

The pandemic has upended virtually every industry and business model, making the need for informed decision making more important than ever. Seismic disruptions in customer behavior now means that historical data may be less useful, so embracing a test-and-learn philosophy using business...

The Wharton School

Advanced Corporate Finance

In today's global economy, identifying and responding to fast-moving financial developments requires an objective framework to analyze and evaluate the opportunities and risks. Senior-level finance executives need a firm grounding in issues like capital structure, risk management, financial...

The Wharton School

The Neuroscience of Business: Innovations in Leadership and Strategic Decisions

As technological advances reshape business in nearly every industry, many companies are still basing important decisions on questionnaires, focus groups, card swipes, and GPS tracking. But there are new, more accurate sources of information. Recent breakthroughs in neuroscience are helping us...

The Wharton School

Scaling Business for Profitable Growth

Growing a business can be a complex challenge that touches every area of the firm, presenting obstacles that test even highly experienced leaders. Scaling Business for Profitable Growth takes a holistic view of the process, incorporating strategy, finance, marketing, and leadership. These three...

The Wharton School

Corporate Valuation

Value creation is a core operating principle for many of today's most successful and admired companies. But consistently achieving this outcome is not always simple or straightforward. To understand the potential sources of value for a corporation, a business leader needs an objective framework...

The Wharton School

Distressed Asset Investing and Corporate Restructuring

The decade-spanning bull market that America has enjoyed — the longest in history — has been severely disrupted. But one result of the tremendous volatility and uncertainty currently in the market is that there will likely appear once-in-a-generation opportunities to acquire formerly pricey...