Best executive courses in Marketing in India

Indian Institute of Management Bangalore

Digital & Social Media Marketing and Analytics

The Internet and the social media have become an integral part of our daily lives. We find and share new travel locations, clothing trends and more on blogs. Friends and family are frequently initiating group conversations on Facebook. We consume news in 140 characters on Twitter. Strangers with...

Indian Institute of Management Bangalore

Platform Business Models

Have you ever wondered why do firms like Amazon, Apple, Facebook, and Alphabet (Google) enjoy top valuations in the global stock market? What makes Uber the global corporation that is fast becoming the world’s largest transport company without owning a single car? What makes Airbnb the world’s...

Indian Institute of Management Bangalore

Strategic Management of Luxury Business – Managing Luxury Products Services From Concept to Consumer

India and China are turning out to be the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business especially with the revival of haute couture in India where...

Indian Institute of Management Bangalore

Machine Learning With Business Applications

Machine learning algorithms are part of artificial intelligence (AI) that imitates the human learning process. Machines are more powerful than the human brain at analysing data and gain insights about the business. Machine Learning (ML) algorithms have applications across various industries and...

Indian Institute of Management Bangalore

Finance for Decision Making – for Non-Finance Managers

Successful managers know that their decisions affect the profitability of the company, but are often puzzled by the numbers they deal with. The programme Finance for Decision making for Non-Finance Managers empowers the non-finance manager with an understanding of the numbers. The programme...

Indian Institute of Management Bangalore

Advanced Leadership Programme

Human spaces speak to us. Articulated for a particular function or purpose, spaces communicate what is worthwhile, meaningful and acceptable within their boundaries. Spaces are structured to welcome certain patterns of action and response, but not others. Human spaces can also control us,...

Indian Institute of Management Bangalore

Strategic Leadership Programme for IT Companies

The Strategic Leadership Workshop focuses on strategy and organization in information technology companies. At the outset, the workshop focuses on the questions: “how do IT managers identify and exploit growth opportunities?” and “what challenges arise as IT firms grow and how these can be met?”...

Indian Institute of Management Bangalore

Business Analytics – the Science of Data Driven Decision Making

The theory of bounded rationality proposed by Nobel Laureate Herbert Simon is evermore significant today with increasing complexity of the business problems; limited ability of human mind to analyze the alternative solutions and the limited time available for decision making. Introduction of...

Indian Institute of Management Bangalore

Digital Marketing for CMOs

As consumers spend more time on digital media, marketers need to leverage it. Digital marketing is no longer a choice but a necessity. Are you prepared for it! Senior marketers need to integrate digital media with their traditional media to have a holistic marketing strategy. Do you understand...

Indian Institute of Management Calcutta

Customer Service Strategy: Profiting Through Value Creation, Customer Satisfaction, Loyalty, and Relationship

A passion for customer satisfaction is one way a market-oriented company builds superior profits. Companies with a strong market orientation see current and potential customers as key sources of profitability, cash flow, and earnings. Customers, products and assets are all important parts of...