Best executive courses in Marketing in India

Indian Institute of Management Calcutta

Customer Service Strategy: Profiting Through Value Creation, Customer Satisfaction, Loyalty, and Relationship

A passion for customer satisfaction is one way a market-oriented company builds superior profits. Companies with a strong market orientation see current and potential customers as key sources of profitability, cash flow, and earnings. Customers, products and assets are all important parts of...

Indian Institute of Management Ahmedabad

B2B Marketing

Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation. B2B marketing strategies provide a framework for analysing an organisation’s strategies,...

Indian Institute of Management Ahmedabad

Big Data Analytics

IDC estimates that the market for Big Data Analytics which is around $190 billion will reach $274 billion in 2022. Despite significant market potential, there is a dearth of analytical talent – data scientists (akin to the Wall Street quants of the 1990s), analysts and managers – to leverage the...

Indian Institute of Management Ahmedabad

Customer Based Business Strategy

Today’s domestic business environment is tough and uncertain. Macro economic factors affect demand, and costs; Competitors, both traditional and new age, are disrupting the market, regulators are constantly making new rules of the game and customer expectations are being shaped and reshaped by...

Indian Institute of Management Indore

Operations and Supply Chain Management: Removing Bottlenecks

Are real life problems complex or are they quite simple? Is management an art or a science? Why do most of the managerial actions not result in an improvement in the bottom-line? What is it that stops the organization from achieving its goal? Is there a systematic method to generate simple yet...

Indian Institute of Management Bangalore

Creating Successful New Products

This programme will focus on the inter-disciplinary process of creating successful new products within firms. Participants will be familiarised with methods of initiating, systematising and focusing their firm’s efforts and budgets towards creating successful new products in the Indian...

Indian Institute of Management Ahmedabad

3TP: Emerging Leaders Programme

The 3-Tier Programme (3-TP) is a set of flagship executive programmes designed, developed and offered by Indian Institute of Management (IIMA) with the following management philosophy: Managerial effectiveness is enhanced if managerial competence and skill development activity are viewed from...

Indian Institute of Management Calcutta

Key Account Management

Key Account Management (KAM) Programme provides frameworks to understand buyer-seller relationships and managing Key Account Management (KAM) in business markets. It will show how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic...

Indian Institute of Management Calcutta

Marketing Applications of Machine Learning and Artificial Intelligence: What can ML and AI do for Your Organization?

Computer-enhanced artificial intelligence has been around since the 1950s, but recent hardware innovations and technological disruptions have reinvigorated the field. New sensors help machines to be more accurate sight, hear sounds, and understand location. Powerful processors can help computers...

Indian Institute of Management Indore

Marketing Ethics

Marketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path to have a control over the marketplace as...