Who should attend
Creating and Implementing Strategy for Competitive Advantage is designed for mid-level to senior-level executives responsible for strategy planning, implementation, and business development. Executives who are moving into this role and wish to get a head start on the process will also benefit.
Participants in this program are a diverse group of strategy leaders from varied industries, backgrounds, and geographies who share their biggest challenges with the class. Faculty tailor the program content to address these issues, so participants enjoy a learning experience that truly resonates with them and meets their learning needs.
Participants leave the program with an expanded peer network, plus specific tools and frameworks they can use to make a meaningful strategic impact within their companies or organizations.
About the course
Good strategy is about making tough choices, and this becomes even more important during these current challenging economic times. Emphasizing the importance of strategic leadership, Strategy and Management for Competitive Advantage presents a comprehensive approach to strategy development that stresses the importance of trade-offs and fit in achieving and sustaining a competitive advantage.
Participants of this strategy program will discuss a variety of options for growth — including alliances, acquisitions, and internal corporate ventures — and leave with well-tested tools and frameworks to clarify and enhance their strategic thinking.
Highlights and Key Outcomes
In Strategy and Management for Competitive Advantage, you will:
- Understand the general drivers that create and sustain competitive advantage
- Enhance your ability to assess the strategic impact of your competitors’ moves and learn how to maintain competitive advantage
- Start the process of mapping your organization’s system of interconnected choices
- Tailor the planning process to the needs of individual business units
- Coordinate strategy across multiple lines of business
- Develop new strategies that connect more continuously with customers
Experience & Impact
Inaction has always been risky in business, and today it is even more so as the impact of COVID-19 continues to reshape and reorder the business landscape. One of the most difficult business challenges executives face is creating a competitive advantage — and maintaining it. As businesses try to find a way forward, reinvention combined with a disciplined focus on strategy will be crucial for success.
Strategy and Management for Competitive Advantage helps you evaluate your current strategy and provides you with the tools to create and implement new strategies to compete in today’s rapidly changing marketplace.
Wharton faculty, led by Harbir Singh and Nicolaj Siggelkow — co-directors of the Mack Institute for Innovation Management — apply their field-based research and the latest strategic insights to help you broaden your perspective on how to make your organization more competitive. You will come away with well-tested tools and frameworks that will clarify and enhance your strategic thinking. This program will also prepare you to make the hard choices and tradeoffs that will be required to execute an effective business strategy that can advance and sustain your business operations during these current challenging times.
The program also introduces participants to Connected Strategy, a model based on the technology-driven ways firms are now able to connect with customers. The global pandemic caused an economic crisis that has accelerated the need to adopt this method of building relationships with customers instead of depending on individual transactions.
The session on Connected Strategy is taught by pioneers in the field who also conduct research for Wharton’s Mack Institute for Innovation Management. This session will help you understand more deeply the business ramifications of connected strategies.
Through highly interactive lectures, exercises, and case studies, this deep dive into strategy will help you understand the latest developments in creating competitive advantage and apply them to your organization.
A highlight of the program is the Strategy Audit, a powerful tool that provides a systematic way to analyze your firm’s strategy through a comprehensive analysis. The audit will help you and your team assess both current and future strategic initiatives.
Additionally, exercises include mapping a firm’s “system of interconnected choices” to depict core and supporting activities and their interdependencies. These strategy maps help managers understand underlying trade-offs, prioritize resources, and anticipate the ramifications that arise when firms engage in change initiatives.
Additional session topics include:
- Sources of Competitive Advantage
- Leadership and Strategic Thinking
- Corporate Strategy and Acquisitions
- Managing Strategic Alliances
- Leveraging Business Ecosystems
- Connected Strategy
- Managerial Decision-Making
Wharton LIVE Programming
Real-time, synchronous peer learning
The live, virtual version of Strategy and Management for Competitive Advantage is a five-day program that will be delivered online and taught by the same Wharton faculty who teach in the on-campus program. The virtual sessions are structured to allow for extensive Q&A so that participants can discuss and debate the current challenges involving strategy and strategic leadership.
Participants will have direct access to faculty throughout the program, and engage in dynamic exercises and case work that help to advance and reinforce the learning and enable networking within the peer community. The program will help participants better understand their current strategies and asset allocation while preparing them to make important choices about what to renew and what to reinvent. Faculty provide a template for leading strategic execution that leverages layered leadership: the development of other strategic leaders and coordination of their execution of a set of initiatives. The final day includes an exploration of Connected Strategy — a framework for innovating business models that the current crisis has made even more urgent.
This virtual program is a fully immersive and structured learning experience that culminates with a new set of knowledge and tools that can be put to immediate use.
Education: PhD, Harvard University; MA, Harvard University; BS, University of Michigan. Academic Appointment: William and Jacalyn Egan Professor of Management, 1997. Director, Wharton Center for Leadership and Change Management, 1996. Recent Consulting: Numerous programs on leadership, decision m...
Education PhD, University of Michigan, 1984; MBA, Indian Institute of Management, Ahmedabad, 1978; BTech, Indian Institute of Technology, Delhi, 1975 Academic Positions Held Wharton: 1984present (Vice Dean for Global Initiatives, 2008present; Acting Chairperson, Management Department, 20072008; n...
Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in Wharton’s Operations, Information and Decisions department, codirector of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Pe...
Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania. He is a CoDirector of the Mack Institute for Innovation Management at Wharton. He studied Economics at Stanford University and earned an M.A. in Economics from Harvard University. He received a Ph...
Rahul Kapoor is an Associate Professor of Management at the Wharton School, University of Pennsylvania. In his research, Rahul explores the strategies pursued by established and emerging firms in technologybased industries. He focuses on how firms organize for innovation and manage technological...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
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