School of Continuing Studies
Whether a B2C, B2B, non-profit or government agency, an organization’s most valuable asset is its brand. This course explores foundational ideas as well as more recent developments impacting the creation and management of a brand in today’s digitally-dominated marketplace. For instance,...
Oct 30—Nov 7, 2020
4 days in Washington, District of Columbia, United States
Kellogg School of Management
Success in today’s marketplace requires the ability to think strategically about marketing communications. Integrating the fundamentals of strategic marketing communications, such as insight and positioning, with new approaches, like digital and consumer engagement, this program will teach you...
May 10—14, 2021
5 days in Cook County, Illinois, United States
American Management Association
Learn best practices for developing and implementing a great marketing plan As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying...
Dec 14—15, 2020
2 days in New York, New York, United States