Best executive courses in Marketing in France

INSEAD Business School

Management Acceleration Programme

Move into management. Become a leader If you have already spent some years working as a high-performing functional expert and are ready to move forward in your career, then the Management Acceleration Programme is for you. This programme helps you to expand your business expertise, strengthen...

INSEAD Business School

Leading Digital Marketing Strategy

Value creation in a digital world Leading Digital Marketing Strategy is a three-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Although the impact of digitisation is not new, the...

INSEAD Business School

Aspiring Directors Programme

The Aspiring Directors Programme is a five-day programme that helps high potential professionals, managers or executives preparing for their first board mandate to acquire the knowledge base that directors are expected to master, and which form the basis of effective board membership. Being a...

INSEAD Business School

Risk Management in Banking

An integrated perspective on risk governance and long-term value creation The global financial crisis underlined the importance of sound and comprehensive risk governance. Board members and senior executives of banks need to be clear on how risk categories impact capital allocation and value....

INSEAD Business School

Transition to General Management

Comprehensive Leadership Development in a Disruptive Age The Transition to General Management programme is our four-week, flagship general-management-level programme – exclusively designed to equip you with all the skills and knowledge needed for your transition to general management. Using...

INSEAD Business School

Awareness, Vision, Imagination, Role, Action (AVIRA)

Transform your organisation, your world, your self Today, leaders must operate in a world characterised by greater uncertainty about the future, a trust deficit, and opposing economic patterns constituted by static and worrisome trends in the established economies and dynamic trends in the...

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INSEAD Business School

Insead Blue Ocean Strategy

INSEAD Blue Ocean Strategy offers a new perspective on strategy formulation and execution. Delivered by world-class faculty, this programme will teach you how to apply the theory created by INSEAD professors W. Chan Kim and Renée Mauborgne. In implementing the tools, concepts and frameworks of...

INSEAD Business School

Leading the Effective Sales Force

Optimise your sales force performance for competitive advantage When people and resources are scarce and expensive, you need to make every investment in your sales force count. Your sales force is a major growth engine and a critical source of market feedback. At the same time, it can rapidly...

INSEAD Business School

Strategic Management in Banking

Developing a strategic mindset in the fast-changing banking world How should banks reassess their strategies after the global financial crisis? What are the strategic implications of the Basel 3 regulations on capital and liquidity? How will big data and digital banking change the future of...

INSEAD Business School

Supply Chain Management

Driving value, alignment and sustainability Supply Chain Management is a five-day, multi-disciplinary programme designed to help you create and implement innovative strategies that can help your organisation serve customers effectively and efficiently. We understand the challenges you face –...