The Neuroscience of Business: Innovations in Leadership and Strategic Decisions

The Wharton School

How long?

  • 4 days
  • online

The Wharton School

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Who should attend

Participants in this program are executives responsible for driving top-line growth, managing portfolios, leading innovation, or creating new business models. Specific industries that will benefit from program content include but are not limited to pharmaceuticals and health care, marketing, manufacturing and consumer products, and financial services.

Potential job titles and roles include:

  • Director, senior director, vice president of large corporations
  • CEO, president, senior vice president, general manager of mid-size enterprises
  • Founders or CEOs of rapidly growing, successful entrepreneurial ventures
  • Government and military professionals
  • Managers in strategy, marketing, and R&D

About the course

As technological advances reshape business in nearly every industry, many companies are still basing important decisions on questionnaires, focus groups, card swipes, and GPS tracking. But there are new, more accurate sources of information. Recent breakthroughs in neuroscience are helping us understand more about what holds people's attention and what motivates them. The real and potential business applications are astounding.

Grounded in the latest research of the Wharton Neuroscience Initiative and based on Wharton’s Introduction to Brain Science for Business MBA course, this program presents a unique opportunity to learn directly from the scientists who are making new discoveries.

The Neuroscience of Business: Innovations in Leadership and Strategic Decisions will show you how the brain works and how to apply neuroscience principles in your organization to shape and improve management, team-building, and innovation.

Highlights and Key Outcomes

In The Neuroscience of Business: Innovations in Leadership and Strategic Decisions, you will:

  • Discover how neuroscience reveals what consumers are really thinking, paying attention to, and being motivated by
  • Learn how neuroscience can enhance talent identification, improve team selection, monitor training, enhance on-boarding and cultural fit, enrich marketing and communication strategies, and improve client relationships
  • Improve leadership capabilities by understanding the science of decision-making, including how neural constraints can lead to poor decisions and how to overcome them
  • Apply brain training and cognitive enhancement within your organization to improve productivity, cultural fit, and job satisfaction
  • Gain hands-on experience designing choice sets that shape consumer and investor decisions

Experience & Impact

This highly interactive and fully immersive program will show you the latest scientific discoveries that can have a direct impact on your organization. Designed to stimulate your thinking, it leverages the expertise of world-class faculty through lectures, discussions, application exercises, and demonstrations of cutting-edge neuroscience technology. Program content will also directly address the new normal of remote work and how to enhance results through more effective communication and motivation leadership strategies.

Together with a select group of participants, you will explore research as it applies to persuasive messaging and advertising, team chemistry, decision making, social influence, innovation and creativity, and more. A high level of engagement is required, and extensive networking with faculty and peers takes place throughout the program and beyond. Expect to apply new insights, brainstorm, and connect through interactions in and out of the virtual classroom. You will leave with a new network of highly experienced peers and faculty experts that you can access well into the future.

In addition to informing and enhancing your own future business practices and strategies, you will also work closely with fellow participants and faculty on a project to develop new ideas for neuroscience applications. The project culminates in a pitch session on the final day that will be critiqued by the group. Past projects have led to continued teamwork on entrepreneurial endeavors.

Session topics include:

  • Building Connections with the Social Brain
  • The Secrets of Team Chemistry
  • Social Media, Persuasive Messaging, and Why Some Ideas Catch On
  • Enhancing Perspective Taking and Reducing Bias and Assumptions
  • Powering Creative Thinking and Innovation
  • Effective Communication Using Neuroscience
  • Boosting Engagement and Memorable Content for the Visual Brain
  • Decision making: How to Get It Right
  • Driving Performance: Neuroscience Secrets for Success
  • The Future of Brain Science in Business

Wharton LIVE Programming

Real-time, synchronous peer learning

The live, virtual version of Leveraging Neuroscience for Business Impact is a four-day program that brings Wharton Executive Education’s powerful learning experience to life in the digital environment. Led by the same Wharton faculty who teach in the on-campus version, the program's academic director is Professor Michael Platt, director of Wharton's Neuroscience Initiative and the author of The Leader's Brain.

Faculty will not only share their research and insights, but also facilitate daily forums that include exercises, teamwork, and demonstrations of the latest neuroscience technology. The program requires a high level of engagement, including interactive discussions, small group work, and a group project.

Experts

Emily Falk

Emily Falk is an associate professor of communication at the Annenberg School for Communication, with secondary appointments in Psychology at the University of Pennsylvania, and Marketing at the Wharton School. Professor Falk employs a variety of methods in the performance of her research, with a...

Gideon Nave

Professor Nave's research uses a medley of quantitative and experimental methods from the fields of Computational Neuroscience, Cognitive Psychology, Game Theory, and Machine Learning, for reverseengineering the decisionmaking process in humans. Nave's research was published in top academic jour...

Michael Platt

Michael Platt has been selected as the sixteenth Penn Integrates Knowledge Professor, effective July 1, 2015. Platt, a neuroscientist whose work focuses on the brain’s decisionmaking processes, has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department ...

Elizabeth Johnson

Elizabeth (Zab) Johnson is the executive director and a senior fellow of the Wharton Neuroscience Initiative. Students and faculty looking to get more involved with the Wharton Neuroscience Initiative should contact her directly. She received an A.B. in Psychobiology at Mount Holyoke College and ...

Joe Kable

Joe Kable is the Baird Term Associate Professor of Psychology at the University of Pennsylvania. Research in his lab is concerned with how people make choices, and the neurophysiological mechanisms underlying decisionmaking. This work combines approaches from experimental economics, the psycholog...

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The Neuroscience of Business: Innovations in Leadership and Strategic Decisions at The Wharton School

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