Best executive courses in Marketing in United Arab Emirates

ICTD International Centre for Training and Development

International Marketing and Export

The programme content is aimed at preparing attendees for marketing positions in business, particularly in the area of International Marketing and Exporting. Course Objectives The goal of the course is for the student to develop their ability to critically review and utilize...

ICTD International Centre for Training and Development

Key Account Management: Establishing Profitable Customer Relationships

Aims to support HR professionals develop effective L&D strategies for their teams and coordinate recruitment and selection processes more effectively. Building quality key account strategies is the heart of successful business marketing programs. The role of the sales force in establishing and...

ICTD International Centre for Training and Development

Marketing and Sales Team Management

Getting the most out of your sales team is essential if you are going to achieve your company’s full potential. But it’s not always easy. Sales people operate in a stressful environment where they are exposed to rejection and frustration. Effective organization and motivation of the team is...

ICTD International Centre for Training and Development

Marketing Oriented Organisations

The marketing orientation is perhaps the most common orientation used in contemporary marketing. Market orientation also involves monitoring competitors' actions and their effect on customer preferences, as well as analyzing the effect of other exogenous factors. Companies must understand that...

ICTD International Centre for Training and Development

Modern Marketing Management Using CRM

Organizations can be oriented toward marketing from a production, product, sales, or marketing perspective. Strategies, structures, and cultures, which reflect a company's basic orientation, must be integrated to ensure that marketing efforts communicate a clear corporate position. The most...

ICTD International Centre for Training and Development

Planning and Developing New Products

Today product development ranks among the most activities for organizations, Organizations that cannot offer products relevant to their customers quickly become obsolete. But where to start? How do organizations go about planning and developing products? A new product can take so many forms. It...

ICTD International Centre for Training and Development

Creating an Advertising Campaign

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV. Taught through lectures, practical exercises and a group...

ICTD International Centre for Training and Development

Planning Promotional Campaigns

Promotional campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how to plan and manage direct and digital marketing campaigns to ensure that they happen on time, on brief and on budget. Course Objectives The...

ICTD International Centre for Training and Development

Principles of Marketing

Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Course Objectives Upon successful completion of Principles of Marketing...

ICTD International Centre for Training and Development

Selecting and Developing Salesforce

There are tremendous pressures on the modern sales organization to adapt to the emerging trend that is business in the cloud. Implementing Salesforce Training as a part of an organization’s overall growth strategy is quickly becoming more of a ‘must do’ and less of a ‘nice to do’. As customers...