Planning Promotional Campaigns

ICTD International Centre for Training and Development

ICTD International Centre for Training and Development

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Who should attend

This course is designed for those new to marketing, or now taking responsibility for campaign development and implementation, this course will give you a 360 degree overview of the main steps for achieving a great performance.

About the course

Promotional campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how to plan and manage direct and digital marketing campaigns to ensure that they happen on time, on brief and on budget.

## Course Objectives

The specific objectives of this unique experience are to help you:

  • Analyse the impact of the external and internal environments on defining realistic, measurable objectives.
  • Design and test propositions to attract both new and existing customers
  • Evaluate media and channel options to engage your target audiences.
  • Consider how different creative treatments help your brand stand out from the crowd.
  • Appreciate the legal and ethical issues affecting targeting and communications - including those relating to privacy and Data Protection

## Course Outline

Module 1: Defining your objectives

  • Setting specific and realistic campaign objectives and budgets
  • Investigating how external environments can affect your campaign objectives
  • Producing a situational analysis
  • How to write a tactical campaign plan
  • Planning an integrated multi-media campaign

Module 2: Engaging Your Audience

  • Understanding the target audience, and how to segment and profile them
  • Evaluating media and channel options to best deliver your campaign
  • Designing and testing new propositions to attract new and existing customers
  • Creative delivery, and how to integrate the creative story across online and traditional media

Module 3: Measuring Performance

  • Setting KPIs and learning the principles to robustly monitor them
  • Evaluating campaign performance using AMC, Yield and ROI
  • Testing offers, media and incentives to fine-tune your campaigns

Module 4: Common campaign mistakes

  • How to avoid common campaign mistakes
  • How to assess risk and how to plan for it
  • What to do when things go wrong

Module 5: Legal, decent and honest?

  • Ensuring your campaign doesn't fall foul of privacy and data protection laws
  • Opt in versus opt out - the latest best practice guidelines both on and offline
  • Understanding the rules for free gifts, prize draws and competitions
  • What to look out for when approving copy and the role of ASA

Planning Promotional Campaigns at ICTD International Centre for Training and Development

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.