Principles of Marketing

ICTD International Centre for Training and Development

ICTD International Centre for Training and Development

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization

About the course

Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion.

## Course Objectives

  • Upon successful completion of Principles of Marketing attendees will be able to: understanding of marketing and the market driven enterprise to differentiate market
  • Identify some of the basic approaches to formulating a marketing strategy in order to participate effectively when working with marketing policy coordinators
  • Identify key stages of the market planning process in order to create marketing plans through development of key sections common to most plans, as well as execution of rudimentary primary and secondary research.
  • Use knowledge of elements of the marketing mix and the functional disciplines of marketing such as research and marketing communications in order to guide future course selections
  • Use understanding of both the product and marketing lifecycle including professional roles and responsibilities within that lifecycle to guide marketing career selection and to correctly identify key stakeholders in the business workplace.

## Course Outline

  • Marketing and the marketing management process
  • Marketing philosophies and goals
  • Strategic planning and the marketing process
  • Target markets and information gathering
  • Consumers and industrial customers
  • Customer behavior
  • Marketing segmentation to targeting
  • Marketing mix elements
  • Consumer and industrial products
  • Product decisions
  • Product life cycles and strategies for new products
  • Pricing factors and strategies
  • Distribution channels and physical distribution decisions
  • Marketing intermediaries and their activities
  • Promotional mix elements
  • Discuss current marketing issues
  • International marketing strategies
  • Marketing trends
  • Social responsibility and ethics in marketing
  • New marketing organizations

Competencies and Skills:

  • Demonstrate understanding of the strategic marketing environment
  • Develop marketing plans including marketing mix
  • Develop framework for the promotional mix as a part of the overall marketing mix
  • Successfully identify viable segmentation and targeting approaches for markets
  • Demonstrate understanding of research approaches and basic research tools as applied to marketing
  • Demonstrate understanding of the role of marketing intermediaries in introducing products to market

Principles of Marketing at ICTD International Centre for Training and Development

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.