International Marketing and Export

ICTD International Centre for Training and Development

How long?

  • 5 days
  • in person

ICTD International Centre for Training and Development

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Who should attend

Professionals involved in the following functions: Sales, Marketing, and Business Development.

About the course

The programme content is aimed at preparing attendees for marketing positions in business, particularly in the area of International Marketing and Exporting.

## Course Objectives

The goal of the course is for the student to develop their ability to critically review and utilize international marketing theory and apply international marketing and export in a strategic marketing plan.

After passing the course the student should be able to:

  • Explain and use central concepts and theories in the area of international marketing

  • Describe and use central concepts in the area of export management

  • Develop a strategic marketing plan focusing on international marketing objectives

  • Work together in a team in developing ideas

  • Present, discuss and defend strategic decisions concerning international marketing

  • Present, analyze and defend considerations concerning inter-cultural issues

  • Carry out formal presentations of a developed international marketing

## Course Outline

  • Global trade environment
  • Global monetary links
  • Cultural factors in international buying and selling
  • South Africa’s international trade
  • International marketing and sourcing
  • International transport and the movement of goods
  • INCOTERMS (ICC 2010)
  • Financial risk management
  • Export costing and payment
  • Import and Export documentation and legal procedures
  • Legal aspects of international trade and effective international agents and traders

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International Marketing and Export at ICTD International Centre for Training and Development

From  $3,300

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