Best executive courses in Marketing in United Arab Emirates

ICTD International Centre for Training and Development

Elements of HR Capital Management

This is a comprehensive training course designed to give you true business advantage. This five-days training course will help you to gain a thorough understanding of the field of human resources management and help you to get ahead of your competitors by developing a superior human capital...

ICTD International Centre for Training and Development

Financial Strategy: Essential Finance Management Skills

This seminar provides an understanding of the essential fundamentals of corporate finance, financial strategy and financial management. Contemporary practical examples are presented together with the theoretical principles to make the theory come to life. The overriding objective of this seminar...

ICTD International Centre for Training and Development

Market Research and Analysis

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Students gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up...

ICTD International Centre for Training and Development

Public Relations and Integrated Marketing Communications

This course is designed to teach you how to THINK like public relations professional. To do so, you will need to understand the importance of research and the critical step in developing a public relations initiative: identifying and understanding your target audience. Once you have identified...

ICTD International Centre for Training and Development

Planning Promotional Campaigns

Promotional campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how to plan and manage direct and digital marketing campaigns to ensure that they happen on time, on brief and on budget. Course Objectives The...

ICTD International Centre for Training and Development

Customer Relationship Management (CRM)

"Top quality customer service is never an accident. It is the result of high intention, great effort, intelligent direction, good management, and skilful execution." In fiercely competitive markets such as the Gulf region, where products and services are similar, 'putting the customer first' is...

ICTD International Centre for Training and Development

Customer Service Managing Relationships

A clear focus on improving your company's business performance through better customer retention You will be able to identify clear areas of improvement for your customer care team A 'customer-centric' approach that will enable you to fulfil your customers' individual needs You will have...

ICTD International Centre for Training and Development

Executive Leadership: Delivering Results Through Strategic Performance Management

Strategic thinking is defined as both a way of looking at the world - particularly at challenging situations - and as a way of applying a set of techniques for framing and solving problems. It takes different forms in different situations, and certain levels of strategic thinking are more...

ICTD International Centre for Training and Development

Skills of Dealing With Mass Media and Planning Advertisement Campaigns and Measuring Their Effectiveness

Great advertising is inspired by insights about consumers and brands and how the two interact. The process usually starts with a client problem and ends with a solution for consumers. The effectiveness of advertising also depends on the capability of agencies to develop and manage...

ICTD International Centre for Training and Development

How to use Media in Business Competition

Businesses worldwide face a fundamental change in the ways that consumers interact with brands and each other. Social media has helped give consumers a voice, connect them with their friends and other like-minded consumers, and has given them considerable power over marketers and brands. This...