Best executive courses in Marketing in United Arab Emirates

ICTD International Centre for Training and Development

PR Impact Measurement and Kpi’s Framework

Course Introduction Public relations has evolved at an extremely rapid pace over the past decade, and with that evolution must come a comprehensive and effective way of measuring its value. In the past, the value of PR was often compared to advertising. Many organizations measured their PR...

ICTD International Centre for Training and Development

PR Monitoring & Measurement

Recognize how to communicate effectively with the internal and external publics of the organization. Identify the role of a PR professional in supporting the image and reputation of the organization. Course Objectives By the end of this seminar, delegates will be able to: ...

ICTD International Centre for Training and Development

Developing the Skills of Public Relations and Media Professionals

This training program will enhance your knowledge and skills in managing Public relations effectively and also the media in professional way. Public relations crisis communication begins with personal relationships – with reporters, editors, broadcasters – but it is leveraged through...

ICTD International Centre for Training and Development

Hospitality Events and Conferences Management

Develop core hospitality skills coupled with the skills needed to enhance customer experience during an event. You learn to combine strategic thinking and solid event planning skills before an event with the flexibility and quick thinking required on the day. Course Objectives By...

ICTD International Centre for Training and Development

Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) is the principle which drives businesses to support communities and people without expecting direct financial returns. It is best demonstrated when CSR practices are used to connect the business to the community by supporting social issues and...

ICTD International Centre for Training and Development

Electronic Management of Public Relations Activities and Programs

This course provides a focused overview of electronic public relations applications and presents guidelines for using electronic technologies for public relations purposes. Students will learn to reach various publics through public service announcements, video news releases and satellite...

ICTD International Centre for Training and Development

Protocol and Event Management

This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients...

ICTD International Centre for Training and Development

Planning Public Relations and Media Programs

Comprehensive study of public relations including identifying and reaching internal and external publics; dealing with print and electronic media; advertising, printing, direct mail; and preparing a public relations plan and budget. Course Objectives By the end of the program,...

ICTD International Centre for Training and Development

Public Relation, Media & Crisis Management

This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order...

ICTD International Centre for Training and Development

Public Relation Campaign: From Planning to Execution

This Public Relations course in strategic planning (campaigns) is a junior-level course. Instructor will guide students in applying what they have learned in foundation courses about public relations (E.G., writing, graphics, and research) to the needs of an actual client. Participants...