Best executive courses in Marketing in United Arab Emirates

ICTD International Centre for Training and Development

PR Impact Measurement and Kpi’s Framework

Course Introduction Public relations has evolved at an extremely rapid pace over the past decade, and with that evolution must come a comprehensive and effective way of measuring its value. In the past, the value of PR was often compared to advertising. Many organizations measured their PR...

ICTD International Centre for Training and Development

Market Segmentation and Customer Relationship Management

Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use database management to build long-term customer loyalty. Marketers collect and store information on customers so that they can personalize...

ICTD International Centre for Training and Development

Managing Your Media (Advertising)

This course allows the delegates to understand the relevancy of media in the GCC and MENA region. It will help them to realize the best media strategy, slogan impact, and creative efficiency for their business / product. At the end of the programme the delegates will be able to manage a media...

ICTD International Centre for Training and Development

Creating an Advertising Campaign

This is your chance to experience how an integrated advertising campaign is created. On the first day you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, radio and TV. Taught through lectures, practical exercises and a group...

ICTD International Centre for Training and Development

Product, Packaging and Branding Strategies

ICTD International Centre for Training and Development

Sales and Marketing Skills

ICTD International Centre for Training and Development

Behavioural Interviewing Techniques

Hiring smart is hard to do. So many factors come into play! And, in order for hiring to pay off, there must be other elements in the recruitment process. Course Objectives Upon successful completion of this course it will help the participant’s ways to make better hiring decisions,...

ICTD International Centre for Training and Development

Writing Workshop - Covering Writing for News Media, Writing Proposals and Reports for Management and Writing Profiles

What to expect This extended training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty. Expect to spend a lot of your week writing, not listening. You will also receive personal...

ICTD International Centre for Training and Development

Protocol and Event Management

This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients...

ICTD International Centre for Training and Development

Public Relation, Media & Crisis Management

This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order...