Managing Your Media (Advertising)

ICTD International Centre for Training and Development

What are the topics?

ICTD International Centre for Training and Development

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is for marketing and sales professionals, media departments, PR and communication professionals, business development departments, creative professionals, and client servicing personnel, etc.

About the course

This course allows the delegates to understand the relevancy of media in the GCC and MENA region. It will help them to realize the best media strategy, slogan impact, and creative efficiency for their business / product. At the end of the programme the delegates will be able to manage a media plan, evaluate a 'creative' and 'slogan relevancy', and structure a media campaign for maximum impact.

## Course Objectives

  • To understand the basics of media
  • To identify your company's target audience(s)
  • To determine the marketing strategy required
  • To understand what to request from a media supplier
  • To choose the correct medium for your target audience
  • To understand a media plan
  • To appreciate the importance of visuals in your message
  • To understand the different perspectives of an advertisement when dealing with diverse cultures
  • To determine creative relevancy in the GCC and MENA region
  • To specify your target in a 'creative'
  • To understand the importance of a relevant slogan
  • How a good slogan and 'creative' can decide the advertising reach and contribute to its success

## Course Outline

  • What Is Media?
  • Different Tools Of Media: Above The Line (ATL), Below The Line (BTL), Through The Line (TTL)
  • What Is Media Management?
  • What Is A Media Plan?
  • How To Read A Media Plan
  • The Media Planning Process
  • Setting Your Media Objectives
  • Inputs (Products / Services, Competitors, Environmental Factors, Organizational Marketing Assets, Lessons Learned)
  • Outputs (Media Plan Draft, Target Audience)
  • Your Media Plan Outline
  • RFP (Request For Proposal)
  • Inputs (Advertising Agencies' Media Proposals)
  • Outputs (Diverse Media Proposals)
  • RFQ (Request For Quotation)
  • Inputs (Advertising Agencies' Media Quotations)
  • Outputs (Diverse Media Quotations)
  • Assessment Of The Returned Requests
  • Inputs (Comparison Between The RFPs & RFQs)
  • Outputs (Use Your Plan As The Benchmark To Determine The Best Proposal & The Best Quotation)
  • Your Prepared Media Plan
  • The Importance Of Visuals
  • The Cultural Understanding Of Visuals In The Region
  • The Impact Of A 'Creative' In An Advertisement
  • Relevancy Of Slogans In The Region
  • The Arabic Language & Its Diversity
  • The Public Reaction To A Slogan Or A Text
  • How To Use A Slogan In Different Mediums
  • Different Mediums:
  • Outdoor
  • Magazines
  • Newspapers
  • Brochures
  • Radio
  • T.V.
  • How To Manage Your Advertisement
  • Inputs ('Creative', Slogan, & Text)
  • Outputs (The Advertisement)
  • Ready To Go (Publish / Print / Broadcast)

Videos and materials

Managing Your Media (Advertising) at ICTD International Centre for Training and Development

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.