Best executive courses in Marketing in United Arab Emirates

ICTD International Centre for Training and Development

The Integrated System of Public Relations and Visual Media Management

PR and Visual Media Management are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this program you will learn: The tools and techniques required to manage...

ICTD International Centre for Training and Development

Skills of Dealing With Mass Media and Planning Advertisement Campaigns and Measuring Their Effectiveness

Great advertising is inspired by insights about consumers and brands and how the two interact. The process usually starts with a client problem and ends with a solution for consumers. The effectiveness of advertising also depends on the capability of agencies to develop and manage...

ICTD International Centre for Training and Development

Public Relations and Integrated Marketing Communications

This course is designed to teach you how to THINK like public relations professional. To do so, you will need to understand the importance of research and the critical step in developing a public relations initiative: identifying and understanding your target audience. Once you have identified...

ICTD International Centre for Training and Development

Fundamentals and Strategies of Success in Public Relations Management

This training course in PR Management has been designed to help delegates improve their strategic thinking when designing a PR campaign. The training provides them a comprehensive overview of the most effective Public Relations Management tactics that can make a difference in their...

ICTD International Centre for Training and Development

Hospitality Events and Conferences Management

Develop core hospitality skills coupled with the skills needed to enhance customer experience during an event. You learn to combine strategic thinking and solid event planning skills before an event with the flexibility and quick thinking required on the day. Course Objectives By...

ICTD International Centre for Training and Development

Electronic Management of Public Relations Activities and Programs

This course provides a focused overview of electronic public relations applications and presents guidelines for using electronic technologies for public relations purposes. Students will learn to reach various publics through public service announcements, video news releases and satellite...

ICTD International Centre for Training and Development

Protocol and Event Management

This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients...

ICTD International Centre for Training and Development

Planning Public Relations and Media Programs

Comprehensive study of public relations including identifying and reaching internal and external publics; dealing with print and electronic media; advertising, printing, direct mail; and preparing a public relations plan and budget. Course Objectives By the end of the program,...

ICTD International Centre for Training and Development

Public Relation, Media & Crisis Management

This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order...

ICTD International Centre for Training and Development

Public Relation Campaign: From Planning to Execution

This Public Relations course in strategic planning (campaigns) is a junior-level course. Instructor will guide students in applying what they have learned in foundation courses about public relations (E.G., writing, graphics, and research) to the needs of an actual client. Participants...