Fundamentals and Strategies of Success in Public Relations Management

ICTD International Centre for Training and Development

ICTD International Centre for Training and Development

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Who should attend

This training program was designed for the benefit of:

  • PR Directors
  • PR Managers
  • Marketing Directors
  • Marketing Managers
  • Company Directors
  • Those in PR in public sector, private sector and not-for-profit organizations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organizations
  • Advisors at Ministerial level in government departments
  • Advisors to Directors and top Managers in other organizations
  • Owners or account directors in public relations consultancies

About the course

This training course in PR Management has been designed to help delegates improve their strategic thinking when designing a PR campaign. The training provides them a comprehensive overview of the most effective Public Relations Management tactics that can make a difference in their organizations branding, corporate communications and media relations.

## Course Objectives

Upon successful completion of this training series, participants will have learnt how to:

  • Lead and project manage a successful PR campaign
  • Apply the most up-to-date PR techniques, methodologies, tools
  • Identify and capitalize on PR opportunities,
  • Overcome the challenges and minimize risks
  • Maximize the Return on Investment (ROI)

## Course Outline

What you are promoting?

  • PR to promote organization’s vision, mission and strategy
  • Benefits of products and services
  • Target messages for specific audiences, stakeholders and markets
  • Objective measures of success: KPIs
  • Return on Investment: ROI

Social media and multi-media

  • Understanding the scope, power and immediacy of these media
  • Monitoring what is said, where and by whom
  • Responding to negative feedback positively
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Five steps for a successful PR plan

  • Agree your objectives, set targets and quantify results
  • Appropriate channels, methods and mix
  • Maximize budget and resources
  • Recruit and manage your PR team: internal and external
  • Effective project management of the implementation

Media relations

  • What do you want from editors, journalists and their media?
  • What do they need from you?
  • Understand the pressures and deadlines they are under
  • Work together to build long-term durable relationships
  • Ten top tips for developing lasting relationships

Press conferences and interviews

  • Managing press conferences and dealing with journalists’ enquiries
  • Giving winning television interviews
  • Radio interviews with impact
  • Handle difficult questions on the telephone
  • Avoid the 5 most common mistakes

Planning a successful PR campaign

  • Agree strategic objectives globally, nationally, regionally, locally
  • Appropriate communication for each market, stakeholder and audience
  • Objectives measures of success and desired outcomes
  • Project management of implementation of plan
  • Anticipate and prevent problems

Advising and developing senior people

  • Advising politicians, senior civil servants, directors and managers
  • Give winning presentations
  • Public relations challenges as opportunities
  • Harnessing creative conflict into productive output
  • Budgeting and resource management

Building a reputation

  • Clarify the key elements which comprise reputation
  • Strategy to maintain a long-term reputation
  • Minimize threats to reputation
  • Defend reputation when under attack
  • Rebuild reputation after it has been undermined or discredited

Issues and Crisis Management

  • Anticipate sources of crises and mitigate risks
  • Appoint crisis leaders and teams and allocate resources
  • Create crisis plans for key eventualities
  • Practice crisis plans regularly
  • Case studies of impact on organizations of good and poor PR crisis management

Videos and materials

Fundamentals and Strategies of Success in Public Relations Management at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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