Indian Institute of Management Calcutta
Key Account Management (KAM) Programme provides frameworks to understand buyer-seller relationships and managing Key Account Management (KAM) in business markets. It will show how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic...
Jan 18—22, 2021
5 days in Kolkata, India
Indian Institute of Management Indore
Success in business to business marketing requires strategic use of the resources and best practices by firms in selling their products and services to other firms. This programme provides an overview of business to business (B2B) marketing with a focus on challenges and opportunities associated...
Jan 4—6, 2021
3 days in Indore, India
Indian Institute of Management Ahmedabad
Markets are dynamic in nature characterized by intense global competition, pressure on margins, changing customer expectations, fragmented communication channels, and proliferating distribution channels. Sales management in such competitive markets has become a challenge and a key activity for...
Feb 8—12, 2021
5 days in Ahmedabad, India