Indian Institute of Management Bangalore
One of the earliest applications of branding was branding cattle. In modern times, branding started in right earnest with P&G’s efforts in the 1930s. When Nestle bought confectionary company Rowntree, it paid 4.5 billion dollars not for the latter’s plant and machinery or infrastructure but its...
Feb 5—7, 2021
3 days in Bengaluru, India