May 12, 2025

COVID-19 has accelerated the need for innovation and digitization in numerous industries as the pandemic has revealed vulnerabilities and gaps in the business models of numerous companies. In the past few months, business survival has hinged on how quickly a company could pivot and adapt, no...

For executives who have moved into general management or taken on greater leadership responsibility in their current role, Business Essentials for Executives program will help develop the skills needed to make key business decisions with confidence and position their company for long-term...

Creating and sustaining competitive advantage Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest...

Strategies for building strong brands Building strong brands is a challenging task. The complexity of branding decisions calls for a systematic approach to brand management—which is the hallmark of this popular program. In a series of structured lectures and interactive case discussions, Kellogg...

Leading transformation, renewal and growth Customers are more empowered than ever before, due to a global marketplace, social networks and the rise of mobile. As a result, the pace of business is changing how businesses are led, develop strategy and build their customer focus. Ultimately, it is...