May 20, 2025

An advanced course for senior marketers and other professionals seeking the leadership skills to succeed at a strategic level in a corporate environment that is now significantly more challenging. This course will help delegates answer tough questions of themselves as developing leaders and...

This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key...

This course provides the fundamentals of planning effective Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising campaigns. The course is divided into two key sections: SEO Strategies The factors influencing search engine rankings and an understanding of how search engines...

Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This principles course will take you through: What is the meaning of SEM, SEO and PPC What is SEM in 2022 Setting Objectives and Goals ...

Standing out in today’s crowded digital landscape is harder than ever, and the brands who are winning have one thing in common – they’re creating great content. But what does ‘great’ even mean? This course will show you how to find what that is for you and your audience, create a robust strategy...