June 19, 2025

This course is designed for marketers who want to effectively use AI tools to attract and engage customers. The focus of this course is on understanding and implementing AI-powered solutions in the customer journey; from acquisition to lead generation. Throughout the day we will be using the...

This highly interactive course is designed to introduce you to the fundamentals of effective digital copywriting. You will get gain practical insights into how experienced writers approach the copywriting process by profiling audiences in order to develop relevant communications messages. You...

The emergence of AI technologies has had a significant impact on B2B marketing, transforming the industry and presenting a wealth of remarkable opportunities. AI has revolutionised analysis, advertising, and lead generation, unlocking unparalleled potential to enhance marketing and business...

Marketers have a significant role to play when it comes to supporting businesses drive a more sustainable agenda and practice responsible marketing. This course provides marketers and business owners getting started with sustainability with a broad understanding of the sustainable landscape, and...