September 29, 2025

Strategies for building strong brands Building strong brands is a challenging task. The complexity of branding decisions calls for a systematic approach to brand management—which is the hallmark of this popular program. In a series of structured lectures and interactive case discussions, Kellogg...

Develop strong alliance capabilities Just as the rewards of strategic alliances are many, so are the options and their associated legal, financial and operational implications. In a world of constrained resources and intense competition, the challenge of developing strategically focused,...