September 11, 2025

Marketing strategies for B2B organizations are evolving rapidly. Technological innovations and significant shifts in buyer behavior toward digital have dramatically rerouted the journey of B2B organizations. One notable sign that digital sales have come of age, is the ease with which B2B buyers...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

How do you make wise decisions when you're under pressure and out of time? What’s the best approach for big decisions? Your Gut? Your Heart? Your Brain? A mix of all of them? Or an Algorithm? How do you know when to play it safe and when to do something audacious? Drawing on a wealth of...

A one-day workshop that equips marketing leaders with the skills and knowledge to tackle some of the most challenging issues in today's complex professional environment: How do you deliver on your responsibilities and aspirations, without burning out? How do you make better decisions when...