December 4, 2025

Marketing strategies for B2B organizations are evolving rapidly. Technological innovations and significant shifts in buyer behavior toward digital have dramatically rerouted the journey of B2B organizations. One notable sign that digital sales have come of age, is the ease with which B2B buyers...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic...

Creating and managing impactful B2B marketing communications that meet marketing and sales objectives requires a clear strategic, creative and often tactical approach. This course focuses on helping B2B marketing professionals create and manage focused communications that achieve the bigger...

As the UK's lead organisation for film and the moving image, The BFI have developed a specialist course designed to help marketers shoot high quality videos on smartphones. In this practical two day course, we’ll teach you how to shoot and edit professional video using your smartphone or...