July 22, 2025

Managing and leading marketing projects alongside a diverse range of colleagues, provides inevitable operational and people challenges. This course focuses on helping project managers and leaders to better set-up, direct and tactically control marketing projects that produce results. Delegates...

Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This principles course will take you through: What is the meaning of SEM, SEO and PPC What is SEM in 2022 Setting Objectives and Goals ...

Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising...

This course provides the fundamentals of planning effective Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising campaigns. The course is divided into two key sections: SEO Strategies The factors influencing search engine rankings and an understanding of how search engines...