March 12, 2025

This course is designed for marketers, copywriters, and creative professionals who want to gain a technical understanding of Generative AI and its applications in content production. The focus of this course is on learning the technical aspects of AI tools and techniques for generating text,...

ABM requires a strategic approach as companies understand that high-value prospects and client expansions may require a more personalised approach. This masterclass will take you through three strategic approaches: Strategic ABM, Scaled ABM and Programmatic ABM centred around targeting,...

Account Based Marketing (ABM) is one of the most successful B2B marketing strategies in today’s disrupted and increasingly competitive marketplace. This interactive one-day workshop shows how ABM can help you systematically target, develop and win accounts that match your ideal client or customer...

In this course we will explore the opportunities of programmatic advertising and the benefits for brands and consumers. We will consider the evolution of digital display advertising, the key market drivers for programmatic and the digital advertising ecosystem (e.g. Demand-Side Platforms (DSP),...