January 30, 2025

Google Analytics 4 is becoming a key tool for marketers developing a Privacy-First Strategy. This course is designed to go beyond day-to-day reporting and build a strategic approach to developing customer insights using GA4. Learning outcomes Determine which set up of Google Analytics 4 is...

This practical one-day workshop will show you how to create an effective social media marketing plan. The morning focuses on developing your plan, and covers social media trends, the social media planning process, setting your objectives, segmentation, targeting, customer insight and content...

Effective brand management is key to a successful business and reputation. In the current context, businesses need to develop and maintain clear brand priorities to reduce business risk. This course takes you on an engaging journey through best practice in brand management; providing a...

A masterclass for senior marketers looking to realise competitive advantage from sponsorship. This course is for anyone who needs to develop an effective sponsorship programme. In the new disrupted context, this course will explore the contribution progressive sponsorship can make when applied...

Improve your knowledge of strategic planning to understand what senior management is thinking and why—and increase your value to your organization! Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy...

Effective brand management is key to a successful business and reputation. In the current context, businesses need to develop and maintain clear brand priorities to reduce business risk. This course takes you on an engaging journey through best practice in brand management; providing a...

There's real potential for your B2B communications to motivate key influencers and decision-makers. In this interactive one-day workshop, you'll learn how to craft copy and content which engages people from the outset and encourages them to call or email. The course explores the distinction...