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Advocacy: Influencing Others and Selling Ideas


McCombs School of Business


Dr. John Daly (Ph.D., Purdue University, 1977) is the Liddell Centennial Professor of Communication, University Distinguished Teaching Professor, TCB Professor of Management, and an Adjunct Professor of Pharmacy. He has published more than one hundred articles and chapters in scholarly publications, and completed six books. Dr. Daly''s interests focus on practical ways of improving the communication skills of individuals. Thus, he has examined topics such as shyness, personality difference in communication, communication difficulties people experience in their personal and professional relationships, and ways people advocate for their ideas. Daly has served as editor of Communication Education and co-editor of Written Communication, as well as a member of the editorial boards of ten different academic journals. He has also consulted with numerous organizations, both public and private, on communication issues. In recent years, he has worked with the White House on issues related to customer service and communication. Dr. Daly has been the winner of every campus-wide undergraduate teaching award. He was named a Fellow of the International Communication Association in recognition of his scholarly work. He has taught classes in interpersonal communication, persuasion and attitude change, and empirical research methods. Professionally, he has served on the Board of Directors of ICA, the International Customer Service Association, and the Administrative Council of the National Communication Association. He has served as President of the National Communication Association and Chair of the Council of Communication Societies.

Teaching Awards

  • Outstanding Professor, McCombs School of Business, Mexico City, MBA2010
  • Best Campus Professor, UtMost Campus Poll2010
  • Outstanding Professor (Honor Roll), McCombs School of Business, Houston, MBA2009
  • MBA Applause Award2009
  • Best Undergraduate Class, UtMost Campus Poll2009
  • Best Campus Professor, UtMost Campus Poll2009
  • Mahajan Teaching Award for Executive Education, McCombs School of Business2008
  • Outstanding Professor (Honor Roll), McCombs School of Business, Mexico City MBA2008
  • Best Campus Professor, UtMost Campus Poll2008
  • Best Campus Professor, UtMost Campus Poll2007

DR. JOHN DALY is the Liddell Professor in the College of Communication, Distinguished Teaching Professor, and TCB Professor of Management at the University of Texas at Austin. He teaches graduate and undergraduate courses on topics such as interpersonal communication, organizational behavior, and advocacy and persuasion. He has won every major undergraduate teaching award at the University of Texas. He has published more than one hundred scholarly articles, and completed nine books, including, most recently, Advocacy: Championing Ideas and Influencing Others (Yale) as well as The SAGE Handbook of Interpersonal Communication. He has served as President of the National Communication Association and on the Board of Directors of the International Communication Association and the International Customer Service Association. His work has appeared in major popular outlets like the Washington Post, Wall Street Journal, and New York Times. He has worked with Goldman Sachs, Morgan Stanley, Marriott, American Airlines, Roche, Amgen, Pfizer, Astra-Zeneca, State Farm, Kraft, ExxonMobil, Shell, Texas Instruments, UPS, FedEx-Kinkos, 3M, Dell, IBM, AT&T, USAA, Prudential, and Samsung, among many others.

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