Compare courses

Championing Your Ideas at Work – Becoming Your own Best Advocate

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

Relevant courses

Course format
Starting after
Ending before


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with IMS.

Full disclaimer.


Ideas matter. Innovations can change the future of companies. But in any organization, having good ideas is never enough. Those ideas also need to be “marketed” within companies. No matter what their functional role, executives and managers must regularly sell ideas to decision-makers, peers, and subordinates. In this highly interactive program, you’ll learn what it takes to successfully advocate your ideas. Successful advocates know how important it is to clearly communicate their ideas, how their reputations shape how people respond to their ideas, how they need to build partnerships and alliances with others in getting ideas adopted, how they must “pre-sell” any idea long before formal meetings, and how to be persuasive and influential in meetings. We will discuss new research on each of those topics, research that offers you interesting and surprising ways to champion innovations in your organization.

Time Allocation - Topics

5% Why Advocacy Matters

  • Why having a good idea is not enough, you also have to “market” that idea

15% Effectively Communicating Your Idea

  • Ways to organize your message to ensure memorability
  • How to frame ideas so they are persuasive

15% Building Credibility and Affinity

  • Why a personal brand matters; why the “brand name” of your team matters
  • Ways to discover and enhancing your brand name—shaping perceptions of trustworthiness, competence, and social effectiveness

20% Creating Partnerships

  • The value of narrative—how to successfully tell stories that are persuasive

25% Pre-selling—the more important the issue is, the more it needs “sold” before any formal meeting

  • Marketing your ideas internally—building the case for your idea
  • Understanding what motivates decision makers
  • Successfully handling objections

20% Influencing Skills

  • How to persuade decision-makers to “buy” your idea
  • Overcoming resistance to your idea


Primary -- LEADERSHIP DEVELOPMENT: Adaptability, Communication, Empathy, Initiative, Interpersonal Relations, Judgment, Motivation

Secondary -- EXECUTING/CONTROLLING/EVALUATING: Decision Making, Use of Authority, Coordination

Tertiary -- PLANNING/ORGANIZING: Problem Identification, Analysis, Evaluating Alternative Solutions


Biography Dr. John Daly (Ph.D., Purdue University, 1977) is the Liddell Centennial Professor of Communication, University Distinguished Teaching Professor, TCB Professor of Management, and an Adjunct Professor of Pharmacy. He has published more than one hundred articles and chapters in scholarly...


Detailed Description
Detailed Description
Show more

Course reviews

Reviews for this course are not publicly available