In many companies 80% of sales is coming from 20% of the customers. However, are they contributing 80% of the profits? If not, a Key Account Management (KAM) approach may well be the only solution to solve this dilemma. KAM is not a sophisticated sales technique; it is an integrated company...
Oct 19—21, 2020
3 days in Amsterdam, Netherlands
Rotterdam School of Management
Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer...
May 10—12, 2021
3 days in Rotterdam, Netherlands