Duncan Simester
IMD Business School
Sloan School of Management
Professor of Marketing at Sloan School of Management
Charles Lindsey
University at Buffalo School of Management
Associate Professor Marketing Department at University at Buffalo School of Management
Kelly Haws
Owen Graduate School of Management
Professor of Marketing at Owen Graduate School of Management
Julie Irwin
McCombs School of Business
Marlene and Morton Meyerson Centennial Professor of Business at McCombs School of Business
Shalini Bahl
University of Massachusetts Amherst
Affiliated Expert, Lecturer at University of Massachusetts Amherst
Darren Dahl
Sauder School of Business
Professor, Marketing and Behavioural Science Division at Sauder School of Business
Jennifer Petriglieri
INSEAD Business School
Associate Professor of Organisational Behaviour at INSEAD Business School
Mary Frances Luce
Fuqua School of Business
Senior Associate Dean for Faculty and Robert A. Ingram Professor at Fuqua School of Business