Kelly Haws

Professor of Marketing at Owen Graduate School of Management

Schools

  • Owen Graduate School of Management

Links

Biography

Owen Graduate School of Management

Research Interests/Areas of Expertise

Food decision making, financial decision making, self-control in consumption

Subject Areas

Marketing

Biography

A prolific researcher with a focus on consumer behavior, Kelly Haws'' work on food decision-making has garnered significant attention from marketers and consumers alike.

Awards & Accomplishments

Professor Haws was named a Young Scholar by the Marketing Science Institute in 2009, and in 2013, she was awarded the Early Career Award by the Association of Consumer Research. She is also a Chancellor’s Faculty Fellow.

Leadership

Professor Haws is an Associate Editor for the Journal of the Academy of Marketing Science and an editorial review board member for the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, and the Journal of Business Research.

Publications

Kelly’s work has appeared in numerous publications, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, Management Science, the Journal of Personality and Social Psychology, the Journal of the Academy of Marketing Science, Appetite, the American Journal of Preventative Medicine, and others.

Teaching

Professor Haws teaches Pricing Strategies and Consumer Analysis.

Research Interests

Kelly studies consumer behavior, with a particular focus on issues related to consumer welfare and an emphasis on food decision-making and health-related issues and the underlying decision-making processes involved. In addition, she also studies responses to actions taken by firms intended to reward consumers as well as issues related to behavioral pricing.

Education

PhD, Marketing, University of South Carolina, 2007

MBA, Mississippi State University, 2000

BBA, Business Administration, Mississippi State University, 1999

Videos

Read about executive education

Other experts

Roman Kislov

Biography Dr Roman Kislov conducts qualitative research on the processes and practices of knowledge mobilisation, with a particular interest in communities of practice, intermediary roles, organisational learning and implementation of change. He is currently leading a longitudinal study into the ...

Christina Shalley

Research Creativity and Innovation Organizational Behavior Bargaining and Negotiation Human Resource Management Education PhD, University of Illinois at Urbana-Champaign Biography Christina Shalley is a Professor of Organizational Behavior and Human Resource Management in the Scheller College ...

Chris Ellis

Background Chris is from Columbus, OH and graduated from The Ohio State University with a BSBA with a major in accounting. He received his MBA from The Dauch School of Business at Ashland University. Additionally, he is a Certified Public Accountant licensed in the State of Ohio. Chris joined...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.