Kelly Haws
Professor of Marketing at Owen Graduate School of Management
Schools
- Owen Graduate School of Management
Links
Biography
Owen Graduate School of Management
Research Interests/Areas of Expertise
Food decision making, financial decision making, self-control in consumption
Subject Areas
Marketing
Biography
A prolific researcher with a focus on consumer behavior, Kelly Haws'' work on food decision-making has garnered significant attention from marketers and consumers alike.
Awards & Accomplishments
Professor Haws was named a Young Scholar by the Marketing Science Institute in 2009, and in 2013, she was awarded the Early Career Award by the Association of Consumer Research. She is also a Chancellor’s Faculty Fellow.
Leadership
Professor Haws is an Associate Editor for the Journal of the Academy of Marketing Science and an editorial review board member for the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, and the Journal of Business Research.
Publications
Kelly’s work has appeared in numerous publications, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, Management Science, the Journal of Personality and Social Psychology, the Journal of the Academy of Marketing Science, Appetite, the American Journal of Preventative Medicine, and others.
Teaching
Professor Haws teaches Pricing Strategies and Consumer Analysis.
Research Interests
Kelly studies consumer behavior, with a particular focus on issues related to consumer welfare and an emphasis on food decision-making and health-related issues and the underlying decision-making processes involved. In addition, she also studies responses to actions taken by firms intended to reward consumers as well as issues related to behavioral pricing.
Education
PhD, Marketing, University of South Carolina, 2007
MBA, Mississippi State University, 2000
BBA, Business Administration, Mississippi State University, 1999
Videos
Price determines whether calorie information sways consumer choices
Size matters when convincing your brain to eat healthier foods
Read about executive education
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