Darren Dahl

Darren is Senior Associate Dean and the BC Innovation Council Professor of Marketing at the Sauder School of Business. He teaches courses in strategic marketing, entrepreneurship and creativity. His work on product development and consumer behaviour has been presented at conferences internationally. He also consults for major organizations such as Procter & Gamble, General Electric, Lululemon and Xerox. He recently received Canada’s highest post-graduate teaching honour, and was a finalist in The Economist magazine’s Business Professor of the Year competition.

• BCom (Alberta), PhD (UBC)
• Senior Associate Dean, Faculty
• Director of the Robert H. Lee Graduate School
• BC Innovation Council Professor
• Professor, Marketing and Behavioural Science Division

Research Interests

• New product development
• Creativity
• Emotions in consumption contexts
• Social influence
• Social marketing

Selected Recent Publications

• Umashankar, Nita, Morgan K. Ward, and Darren W. Dahl “The Benefit of Becoming Friends: Complaining after Service Failures Leads to Customers with Strong Ties to Increase Loyalty,” Journal of Marketing, (forthcoming).
• Argo, Jennifer J. and Darren W. Dahl “Standards of Beauty: The Impact of Mannequins in the Retail Context”, Journal of Consumer Research, (forthcoming).
• Mehta, Ravi, Darren W. Dahl, and Rui (Juliet) Zhu “Social-Recognition versus Money? Exploring the Effects of Creativity Contingent External Rewards on Creativity”, Journal of Consumer Research, (forthcoming).
• Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2017) “The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression”, Journal of Consumer Research, 43(5), 683-706.
• Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2016) “Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices”, Journal of Consumer Research, 42(6), 879-896.