Rosellina Ferraro

Professor Ferraro received her Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2005. Her research focuses on consumer behavior, and specifically, the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research and Journal of Marketing. She has presented research papers at the Association of Consumer Research and the Society for Consumer Psychology conferences. She teaches consumer behavior in the undergraduate and MBA programs and information processing in the PhD program. Professor Ferraro serves as the Associate Chair of the Marketing Department.

Honors and Awards

• MSI Young Scholar, 2011.
• Honorable Mention for the 2009 Ferber Award for her paper "The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice," The award is given to the best interdisciplinary dissertation article published in the latest volume of Journal of Consumer Research.
• Top 15% Teaching Award, Robert H. Smith School of Business, 2007
• General Research Board Summer Award, University of Maryland, Summer 2006