Mary Frances Luce
Senior Associate Dean for Faculty and Robert A. Ingram Professor at Fuqua School of Business
Schools
- Fuqua School of Business
Links
Biography
Fuqua School of Business
Academic Area: Marketing
Teaching / Research Interests
Health Care Marketing, Consumer Behavior
Bio
Mary Frances Luce is the Robert A. Ingram Professor of Business Administration at the Fuqua School of Business at Duke University. She is a member of the marketing area and has recently taught the marketing core. Her research interests lie in consumer behavior, medical decision-making, and the effects of negative emotion on decision behavior. Her recent research has appeared in American Journal of Bioethics, Emotion, Journal of Consumer Research and Health Psychology. She was recently Fuqua’s Senior Associate Dean for Faculty.
Videos
Mary Frances Luce, Mary Junck Research Colloquium
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