Robert Kwortnik
Associate Professor of Services Marketing at School of Hotel Administration
Schools
- School of Hotel Administration
- eCornell
Expertise
- Human Capital Management
- Business Analytics
- Strategy
- Travel and Hospitality
- Business Services and Consulting
- Change management
- Legal
- Marketing
- Health services
- Business Communication
- Transportation and Logistics
- Leadership
- Architecture, Real Estate and Development
- Information Technology
- Finance
- Logistics
- Negotiations
- Fashion, Luxury, Sporting Goods, and Cosmetics
- Investment
Links
Biography
School of Hotel Administration
Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on consumer behavior in service contexts, with special attention to service experience management. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, The Journal of Travel Research, and the Cornell Hospitality Quarterly. He has been honored eight times as a Teacher of the Year by students at the Cornell School of Hotel Administration. Prior to his career in academics, Kwortnik held several professional positions in marketing and was a travel industry consultant. He is a recognized expert on the leisure cruise industry.
Academic Degrees
- PhD Temple University, 2003
- MBA California State University at Northridge, 1994
- BA Temple University, 1987
Faculty Expertise
- Services Marketing
- Integrated Marketing Communications
- Leisure Cruise Industry
- Hospitality Marketing
- Tourism
- Experience Design and Marketing
- Digital and Social-Media Marketing
Videos
General Managers Program: Strategic Marketing
Professional Development Program: Creating Value through Strategic Hospitality Marketing
Robert Kwortnik, Cornell
Rob Kwortnik, Academic Dir., CHR, Discusses the CHR's Research Agenda
Robert Kwortnik Trad Chinese Subtitle
Professional Development Program: Building the Hospitality Brand with Digital Marketing
Hotel School Professor Robert Kwortnik on working with eCornell
Robert Kwortnick of Cornell on what today's hoteliers need to know
Courses Taught
Digital Marketing 360
School of Hotel Administration
Online
Marketing the Hospitality Brand Through Digital Media
School of Hotel Administration
Online
Implementing Brand Strategy Through Digital Media
School of Hotel Administration
Online
Social Media Marketing
eCornell
Online
General Managers Program
eCornell
Online
Hospitality Marketing in Uncertain Times
eCornell
Online
Integrated Marketing 360
eCornell
Online
Hospitality Management
eCornell
Online
Strategic Hospitality Marketing
eCornell
Online
Management 360
eCornell
Online
Hospitality Management 360
eCornell
Online
Services Marketing Planning and Management
eCornell
Online
Read about executive education
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