Robert Kwortnik

Associate Professor of Services Marketing at School of Hotel Administration

Biography

School of Hotel Administration

Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on consumer behavior in service contexts, with special attention to service experience management. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, The Journal of Travel Research, and the Cornell Hospitality Quarterly. He has been honored eight times as a Teacher of the Year by students at the Cornell School of Hotel Administration. Prior to his career in academics, Kwortnik held several professional positions in marketing and was a travel industry consultant. He is a recognized expert on the leisure cruise industry.

Academic Degrees

  • PhD Temple University, 2003
  • MBA California State University at Northridge, 1994
  • BA Temple University, 1987

Faculty Expertise

  • Services Marketing
  • Integrated Marketing Communications
  • Leisure Cruise Industry
  • Hospitality Marketing
  • Tourism
  • Experience Design and Marketing
  • Digital and Social-Media Marketing

Videos

Courses Taught

Read about executive education

Other experts

Sheree Ahart

Sheree Ahart, Ph.D., is the Director of Executive Education at the Jones Graduate School of Business at Rice University. She brings a wealth of talent development experience from her work in oil and gas, consulting and executive coaching. Dr. Ahart has taught at the University of Houston and leve...

Dana Atkinson

Dana Atkinson MBA /M.S. – Building Construction is a Research Associate II with the Georgia Tech Research Institute and an Instructor in GTRI-OTIEC OSHA course training catalogue. I teach the OSHA 511 - Occupational Safety and Health Standards for General Industry, OSHA Cranes for Construction, O...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.