Hotel School Professor Robert Kwortnik on working with eCornell


School of Hotel Administration
Associate Professor


Rob Kwortnik, associate professor of services marketing, joined Cornell''s faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik''s research focuses on consumer behavior in service contexts, with special attention to service experience management. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, The Journal of Travel Research, and the Cornell Hospitality Quarterly. He has been honored eight times as a Teacher of the Year by students at the Cornell School of Hotel Administration. Prior to his career in academics, Kwortnik held several professional positions in marketing and was a travel industry consultant. He is a recognized expert on the leisure cruise industry.

Recent Courses

  • HADM 6990 - Graduate Special Studies Project I
  • HADM 4490/HADM 6490 - Integrated Marketing Communications and New Media for Hospitality
  • HADM 4425 - Introduction to the Global Leisure Cruise Industry
  • HADM 4971 - Latin Honors Course II
  • HADM 7950 - MMH Master Class
  • HADM 3450/HADM 6450 - Services Experience Management and Marketing

Academic Degrees

  • PhD Temple University, 2003
  • MBA California State University at Northridge, 1994
  • BA Temple University, 1987

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