Comprehensive course analysis
Who should attend
- New managers and aspiring managers with at least 3 years of work experience
- Individuals looking to accelerate their career in business management
- Team leaders from any functional area across any industry
- Executives seeking to improve their leadership ability and fill in gaps in their business knowledge
About the course
This comprehensive stackable certificate program gives you the opportunity to build a broad foundation in seven essential areas of business management. With courses in leadership, marketing, finance, strategy, and more, you’ll have the opportunity to learn from the same faculty who teach in Cornell University’s MBA programs and apply key business concepts in real-time in your job. Whether you’re striving to become a better people manager, fill in gaps in your financial acumen, or operate at a more strategic level, this program is a great way to gain the breadth of skills you need to drive business success.
This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time.
- Leadership Focus (4 Courses)
- Motivating People for High Performance
- Navigating Power Relationships
- Leading With Credibility
- Planning and Delivering Effective Presentations
- Marketing Management Focus (6 Courses)
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Financial Management Focus (6 Courses)
- Mastering the Time Value of Money
- Making Capital Investment Decisions
- Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
- Raising Capital: The Process, the Players, and Strategic Considerations
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Measuring and Improving Business Performance Focus (6 Courses)
- Choosing the Right Performance Measures for Your Organization
- Aligning Performance Measures with Business Strategy
- Measuring and Motivating Performance
- Measuring and Improving Margins
- Managing Business Capacity with Activity-Based Costing
- Measuring and Improving Efficiency
- Business Law Focus (4 Courses)
- Embracing the Basics of Business Law
- Structuring Business Agreements for Success
- Exploring Specialty Areas of Business Law
- Working with Legal Professionals
- Business Strategy Focus (6 Courses)
- Competitive Advantage and Profitability
- Strategic Positioning in Markets
- The Strategy of Mergers and Acquisitions
- Managing Supply Chain Threats and Opportunities
- The Application of Game Theory to Business Strategy
- Strategic and Tactical Pricing
- Business Economics Focus (5 Courses)
- Examining Scarcity and Opportunity Cost
- Analyzing Price and Equilibrium
- Conducting Market Analysis and Predicting Price
- Modeling Perfect Competition
- Comparing Monopolies and Competition
- Management 360 Capstone
Key course takeaways
- Gain a broad understanding of business functions required to advance your career
- Manage people effectively and lead teams to top performance
- Choose the best business performance measures for your organization
- Develop an understanding of how to analyze, structure and assess financial information and capital budgeting decisions
- Master marketing best practices and create an integrated marketing and brand strategy aligned with your organization’s business objectives
- Learn statistical methods for analyzing and visualizing data in a business context to make better decisions
- Understand the fundamental legal concepts that help run a successful business, minimize risk, and structure great contracts
- Assess markets, understand power structures, and create a business strategy that will position your organization for competitive advantage
What you'll earn
- Management 360 Certificate from Cornell SC Johnson College of Business
- 296 Professional Development Hours (PDHs)
- 55.25 Professional Development Units (PDUs) toward PMI recertification
Biography Professor Glen Dowell is an associate professor of management and organizations at the Johnson Graduate School of Management. He researches in the area of corporate sustainability, with a focus on firm environmental performance. Recent projects have investigated the effect of local demo...
Since coming to the Johnson Graduate School of Management in 1991, Prof. Robert Bloomfield has used laboratory experiments to study financial markets and investor behavior, and has also published in all major business disciplines, including finance, accounting, marketing, organization behavior, a...
Sachin Gupta is Henrietta Johnson Louis Professor of Marketing at the SC Johnson Graduate School of Management. Professor Gupta''s research focuses on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on m...
Risa Mish is professor of practice of management at the Johnson Graduate School of Management. She designed and teaches the MBA Core course in Critical and Strategic Thinking, in addition to teaching courses in leadership and serving as faculty co-director of the Johnson Leadership Fellows progra...
A graduate of the Johnson MBA program, Professor Angela Noble-Grange, a senior lecturer of management communication, teaches oral communication and management writing at Johnson. Her interests include persuasive speaking and writing, as well as gender and race differences in message perception. S...
Charles K. Whitehead specializes in the law relating to corporations, financial markets, and business transactions. After clerking for the Hon. Ellsworth A. Van Graafeiland, U.S. Court of Appeals (2nd Circuit), Professor Whitehead practiced in the United States, Europe, and Asia as outside couns...
Samuel Bacharach is the McKelvey-Grant Professor of Labor Management and the Director of the Smithers Institute. He received his BS in economics from NYU. His MS and Ph.D. from the University of Wisconsin. Upon joining the Cornell faculty in 1974, he spent most of his time working on negotiation...
Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and a professor in strategy. She currently serves as the associate dean for academic affairs in the School of Hotel Administration. Her prior administrative roles included serving as associate dean for indu...
Professor Tony Simons teaches organizational behavior, negotiation and leadership at the Cornell School of Hotel Administration. His research examines trust–employee trust in leaders, executive team member trust, and trust in supply chain relationships. Simons''s research has focused on how well ...
Rohit Verma is the dean of external relations for the Cornell SC Johnson College of Business, Singapore Tourism Board Distinguished Professor in Asian Hospitality Management at the School of Hotel Administration (SHA), and Professor in Operations, Technology and Information Management area. Verm...
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