Compare courses
Register
eCornell

Strategic Hospitality Marketing

On demand
Online
USD 3600

How it works

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with eCornell.

Full disclaimer.

Description

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.

By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.

Who should attend

  • Customer-focused sales and marketing professionals
  • Services marketing and operating professionals
  • Product marketing professionals
  • Industry professionals analyzing services marketing data to make strategic decisions

Experts

Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on ...

Files

Detailed Description
Detailed Description