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How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver
Prof. Zoë Chance: How Do We Persuade?


Yale School of Management
Assistant Professor of Marketing

Zoë studies persuasion and decision making , working passionately to understand how people can lead happier, healthier, more fulfilling lives. At Yale, Zoë teaches Mastering Influence and Persuasion, advises Center for Customer Insights consulting and research teams, and collaborates with Google and Optum Health.


  • PhD , Harvard University
  • MBA , Marshall School of Business, University of Southern California
  • BA , Haverford College


  • Mastering Influence & Persuasion MGT 538


  • Mastering Influence & Persuasion MGT 538

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