Zoë Chance
Assistant Professor of Marketing at Yale School of Management
Schools
- Yale School of Management
Expertise
Links
Biography
Yale School of Management
Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence.
She earned her doctorate in behavioral science from Harvard and now teaches “Mastering Influence and Persuasion,” the most popular course at Yale School of Management. Her research has been published in top academic journals and covered in global media. Zoe speaks internationally for Fortune 500 firms and leading NGOs, and gave a popular TEDx talk, How to Make a Behavior Addictive. Her framework for behavior change is the foundation for Google’s global food policy that helps over 100,000 people make healthier choices every day. Before focusing on academic pursuits, she also managed a $200 million segment of the Barbie brand for Mattel.
Here’s why what she has to say should matter to you: Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good.
EDUCATION
- PhD, Harvard University
- MBA, Marshall School of Business, University of Southern California
- BA, Haverford College
SELECTED ARTICLES
- Giving Time Gives You Time C. Mogilner, Z. Chance and M. I. Norton Psychological Science 2012
- A Temporal View of the Costs and Benefits of Self-Deception Z Chance, MI Norton, F Gino and D. Ariely Proceedings of the National Academy of Sciences 2011
- Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations Z Chance and R Deshpandé Journal of Macromarketing 2009
- People are Experience Goods: Improving Online Dating with Virtual Dates Z. Chance, Frost, Jeana H, M. I. Norton, D. Ariely Journal of Interactive Marketing 2008
- I Read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences Z. Chance & M. Norton Interplay of Truth and Deception 2008
SELECTED WORKING PAPERS
- 'I Give, Therefore, I Have': Philanthropy and Subjective Wealth Z. Chance & M. Norton Journal of Consumer Research
- The Prevention and Decay of Self-Deception Z. Chance, M. Norton, F. Gino & D. Ariely Organizational Behavior and Human Decision Processes
- A New Framework for Behavioral Change Z. Chance, R. Dhar & S. Frederick
Videos
Zoe Chance on Powerful Communication
How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver
Mastering Influence & Persuasion
The SECRETS Behind Mastering INFLUENCE and PERSUASION from Yale Professor Zoe Chance
Author Zoe Chance on Influence, Future of Work
330: Zoe Chance | Having Ethical Influence On Others In "Influence Is Your Superpower"
Influence Attempts Are Threats
Fireside Chat with Rita McGrath & Zoe Chance Full Session
How to deal with bad bosses, including yourself | Zoe Chance - Yale School of Management
Zoe Chance - Key Framework for Behavior Economics
Prof. Zoë Chance: How Do We Persuade?
ZOE CHANCE on Influence Is Your Superpower | What Got You There Podcast
Dr. Zoe Chance: "Influence is Your Superpower" (Podcast Episode)
Influence Is Your Superpower
Zoe Chance - A marketing metric that can inspire you
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