Compare courses
Register

Videos

How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver
Prof. Zoë Chance: How Do We Persuade?

Biography

Yale School of Management
Assistant Professor of Marketing

Zoë studies persuasion and decision making , working passionately to understand how people can lead happier, healthier, more fulfilling lives. At Yale, Zoë teaches Mastering Influence and Persuasion, advises Center for Customer Insights consulting and research teams, and collaborates with Google and Optum Health.

Education

  • PhD , Harvard University
  • MBA , Marshall School of Business, University of Southern California
  • BA , Haverford College

Courses

  • Mastering Influence & Persuasion MGT 538

Courses

  • Mastering Influence & Persuasion MGT 538

Read about executive education

Other experts

Patrick Castel’s research is underpinned by a theoretical framework centered on three perspectives: the sociology of organized action, the sociology of medicine and professions, and the sociology of science. Two main themes run through his research: the organization of medical activities and t...
Academic Area: Business Administration Bio Mr. Abercrombie has more than 30 years of experience in the pharmaceutical industry., most recently as the president and chief executive officer of Roche Laboratories, Inc., and president and chief executive officer of North American Pharmaceuticals ...
Lim Hwee Hua was first elected to Parliament in December 1996 and served till May 2011, last as Minister in the Prime Minister’s Office, Singapore, and concurrently as Second Minister for Finance and for Transport. Between 2002 and 2004, she was Deputy Speaker of Parliament and Chairman of the Pu...