Business Perspectives for Creative Leaders

Yale School of Management

Yale School of Management

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Who should attend

Designed for mid-career or senior professionals, this program is ideal for designers looking to become better leaders, master strategy, navigate change, expand their network, or optimize their teams to drive growth. Averaging between 20-40 attendees a year, this experience is consistently ranked one of the most valuable experiences of participants’ careers.

About the course

In 2008, Yale School of Management launched a program built for creative professionals, empowering them as leaders and educating them in business. Through a partnership with AIGA Business Perspective for Creative Leaders (BPCL) was formed. Acting as the perfect blend of business and design, BPCL has since expanded to include a wide, rich network of architects, graphic designers, industrial designers, developers, and other creative professionals, all pushing the boundaries of their leadership potential in order to move themselves and their respective organizations forward.

The Business Perspectives for Creative Leaders curriculum is designed to accomplish two goals: first, to equip creative leaders to meet the challenges of management; and second, to give participants the skills and perspectives they need to reach the next levels in their careers. Instead of teaching management topics in separate, single-subject courses, Yale’s experienced faculty teach an integrated curriculum providing business frameworks and concepts in a rich, relevant context.

In this program, design-industry professionals broaden their management skills to complement their deep creative abilities and become well-rounded senior leaders. They strengthen strategic thinking to better tackle high-impact opportunities and drive innovation for growth. They develop soft skills to better influence, persuade, and negotiate with colleagues and clients. In addition, they learn how to lead change, use data to better manage customer relationships, and learn the basics of accounting and finance to communicate better with their financial team.

Participants have come from some of the most highly regarded firms in the industry, such as Google, Adobe, Microsoft, Nickelodeon, and MTV. Learners leave connected to a creative network of professionals who share a passion for leadership and innovation.

Experts

Bruce Tulgan

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management train...

Zoë Chance

Zoë studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. At Yale, Zoë teaches Mastering Influence and Persuasion, advises Center for Customer Insights consulting and research teams, and collaborates with Google a...

James Baron

PROFESSOR BARON’S RESEARCH INTERESTS include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Bus...

Daylian Cain

Dr. Cain''s research focuses on "judgment and decision-making" and "behavioral business ethics." In other words, he studies the reasons why smart people do dumb things. Cain is a leading expert on conflicts of interest, especially the "perverse effects of disclosing conflicts of interest," and ho...

Norman Bartczak

Norman Bartczak is a Lecturer in Discipline at Columbia University School of International and Public Affairs (2011–present) and an Adjunct Professor of Law at Columbia University Law School (2000–present). He is a Visiting Professor at the University of Navarra School of Law in Pamplona, Spain (...

Emma Seppälä

EMMA SEPPÄLÄ, Ph.D, is a lecturer at the Yale School of Management and Faculty Director of the Yale School of Management’s Women’s Leadership Program. She is also Science Director of Stanford University’s Center for Compassion and Altruism Research and Education, author of The Happiness Track and...

K. Sudhir

K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights. Sudh...

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Business Perspectives for Creative Leaders at Yale School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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