Malin Groop

Using curiosity, heart and +20 years of experience in strategy, innovation and design, I help companies grow with a purpose.

Working as an independent advisor and facilitator, I deliver hands-on strategies and concepts that move people and inspire action. I have an international network of independent specialist partners whom I collaborate with on a regular basis.

My customers are leadership teams of big corporations, start-ups as well as investors operating from the Nordics.

• Core category experience: Lifestyle, FMCG, Retail, Hospitality and Services. Over the years I have worked with e.g. Absolut, Altia, Fazer Group, Func Foods, Huhtamäki, Midsona Group, Paulig Group, Vaasan Landtmännen Group, iittala, Lumene, Kämp Collections Hotels, Malmgård Brewery, Marimekko, Nike, Reima, Stockmann, Elisa, Telia, Fondia, KONE, Konecranes, Ramirent and Assa Abloy.
• Extensive international background: Nordics, Europe, Asia-Pacific and USA
• Strong track-record in leading cross-functional teams through change