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About the course
Respond to the urgent necessity of being able to lead the business in digitized markets.
Leading Digital Transformation (LDT) provides executives with methods and measures that help them respond to the urgent necessity of being able to lead their businesses within increasingly digitalized markets. LDT thereby places a special focus on leadership skills that are crucial for leading people in a digital environment. The program also encourages participants to become drivers of change in their companies by developing new mindsets and behaviors within teams and departments. Through experiential learning and by tapping into new didactical approaches (e.g., gamification and prototyping), LDT helps participants understand not only the “What” of digitalization but also the “How” of becoming an excellent leader for a truly digitalized future. LDT covers the understanding, adaption, and immediate application of newly gained knowledge in a state-of-the-art approach. Participants will be guided through a learning journey that is rich in new business perspectives and impactful leadership approaches.
Day 1: Context & Challenges
- Digital transformation
- Transforming business models
- Customer centricity
Day 2: Innovation
- Data analytics & decision-making
- Machine learning & business transformation
- Personal roadmap
Day 3: Management & Leadership
- New working worlds
- Successfully managing the IT transition
Participants will be confronted with challenging perspectives about what digitalization actually is and how it will affect their current business and leadership behaviors. After discovering that their former experiences and accumulated knowledge are not sufficient for maintaining leadership excellence, participants will be open to acquiring new methods and skills that will assist them in guiding their businesses in new directions.
- Making sense of digitalization
- What are the disruptive technologies: future and current innovations
- What is a digital leader: working with (big) Data
- Leadership challenges of an agile organization
- How to lead culture in a digital age
- Understanding cyber securities and the leadership implications
- Looking to a digital future
Who should attend
Executives on a middle and senior management level who are currently in a digital transformation phase or who are foreseeing that digitalization are going to have significant impacts on their business model, their organization, and their leader-follower relationships.
Trust the experts
Johannes Habel is an associate professor at ESMT Berlin. In his research and teaching, he focuses on sales and marketing strategies of so-called Hidden Champions, that is, highly successful SMEs with a low level of public awareness. Specifically, Johannes has cooperated with Hidden Champions in i...
Prof. Dr. Katja Nettesheim is Founder and Managing Director at _MEDIATE and Professor for Digital Media Management at Steinbeis-Hochschule School of Management and Innovation. MEDIATE is a digital consultancy based in Berlin – “your partner for the digital transformation.” For over ten years, _M...