About the course
Respond to the urgent necessity of being able to lead the business in digitized markets.
Leading Digital Transformation provides participants with insights and impulses to understand, and respond to, the need to effectively lead businesses within increasingly digitized markets. The program addresses digital culture, innovations, and leadership aspects and thus tries to provide a well-rounded overview of the complexity of the phenomenon digital transformation. The program also encourages participants to become drivers of change in their companies by developing new mindsets and behaviors within teams and departments. Through interactive and experiential learning, the program helps participants understand not only the “what” of digitization but also the “how” of becoming an excellent leader for a digitized future. The program covers the understanding, adaptation, and immediate application of newly gained knowledge in a state-of-the-art approach. Participants will be guided though a learning journey that is rich in new business perspectives and impactful leadership approaches.
Day 1: Context & Challenges
- Digital transformation
- Transforming business models
- Customer centricity
Day 2: Innovation
- Data analytics & decision-making
- Machine learning & business transformation
- Personal roadmap
Day 3: Management & Leadership
- New working worlds
- Successfully managing the IT transition
Participants will be confronted with challenging perspectives about what digitalization actually is and how it will affect their current business and leadership behaviors. After discovering that their former experiences and accumulated knowledge are not sufficient for maintaining leadership excellence, participants will be open to acquiring new methods and skills that will assist them in guiding their businesses in new directions.
- Making sense of digitalization
- What are the disruptive technologies: future and current innovations
- What is a digital leader: working with (big) Data
- Leadership challenges of an agile organization
- How to lead culture in a digital age
- Understanding cyber securities and the leadership implications
- Looking to a digital future
Who should attend
Executives at middle- and senior-management levels who are currently in a digital transformation phase or who foresee digitization as having a significant impact on their business models, organizations, and leader–follower relationships.
Trust the experts
Johannes Habel is an associate professor at ESMT Berlin. In his research and teaching, he focuses on sales and marketing strategies of so-called Hidden Champions, that is, highly successful SMEs with a low level of public awareness. Specifically, Johannes has cooperated with Hidden Champions in i...
Prof. Dr. Katja Nettesheim is Founder and Managing Director at _MEDIATE and Professor for Digital Media Management at Steinbeis-Hochschule School of Management and Innovation. MEDIATE is a digital consultancy based in Berlin – “your partner for the digital transformation.” For over ten years, _M...
Leading Digital Transformation - Katja Nettesheim about Agile Strategy