IMD EMBA class - The Customer Journey with Goutam Challagalla
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IMD Executive Education
Professor of Strategy and Marketing

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company. His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence. At IMD, he is program Director of Strategic Marketing in Action (SMA) and provides several custom programs. In addition, he runs an annual event for Chief Marketing Officers, which is attended by the CMOs of firms across Europe.

He has worked with clients in a variety of industries including life sciences, agribusiness, technology/semi-conductors, manufacturing and chemicals industries, telecom, health care, and professional services firms. The companies he has worked with include 3M, Accenture, Acuity Brands Limited, AGCO, Applied Materials, AT&T, AXA, Cargill, Cargotec, Endress and Hauser, Ernst and Young, GE, Gea, HSBC, IBM, Illinois Tool Works, Kone, McKinsey, Novo Nordisk, Prudential, RHR International, Simtrex Corp, Tetra Pak, thyssenkrupp, Turner Broadcasting, and UPS. He worked with these clients on issues such as strategy diagnosis, strategy formulation and implementation, marketing strategy, go-to-market channel design, marketing implementation, pricing, and sales effectiveness.

His research has been published in top marketing and management journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, and the Journal of Applied Psychology. He is a recipient of the Outstanding Dissertation Award at UT-Austin, the Decision Sciences Institute's best paper award, American Marketing Association's best Services Paper award, and the Maynard Award, which is given to the best paper in the Journal of Marketing (2015). He has won the E. Roe Stamps Excellence in Teaching Award and the Core MBA Professor Teaching Award at Georgia Tech. He serves on the editorial review board of the Journal of Marketing and Journal of Personal Selling and Sales Management.

Professor Challagalla's undergraduate degree is from Osmania University in Hyderabad, India. His MBA is from Arizona State University and his Ph.D. is from the University of Texas in Austin.

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