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Who should attend
You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
About the course
- Let timeless marketing fundamentals guide your decision-making, online and offline
- Understand how digitalization changes customer decision-making and what this means for your brand
- Become familiar with emerging business models and new approaches to market strategy
- Master new technologies to connect with your customers
Digital marketing strategies: get closer to your customers!
Are you feeling overwhelmed by the explosion of digital platforms and channels? Are you unsure how to best navigate this new environment to engage even more successfully with your customers?
Are you wondering whether the old rules of marketing are dead or whether they still apply in the digital age?
Digital Marketing Strategies (DMS) helps you learn how to create, capture and deliver value in a digital world.
You'll leave with smart strategies to optimize your brand strategy both online AND offline.
Explore new digital marketing concepts in real-life context
Five days at IMD
During your time on campus, you discuss new digital marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.
- Capture value from digital products and services
- Measure digital marketing ROI
- Understand customer centricity in the digital age
- Learn how to balance traditional and social media
- Design an omnichannel experience
Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation at IMD. He is an expert on why and how people use various online social platforms across the world, and how firms can successfully leverage social platforms to build social strategies. He applies m...
Professor Michel's major research interests are in customer-focused marketing strategy, service innovation and pricing. At IMD, he is the Dean of our Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, th...
Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monito...
Howard Yu is the author of LEAP: How to Thrive in a World Where Everything Can Be Copied, LEGO professor of management and innovation at the prestigious IMD Business School in Switzerland, and director of IMD’s signature Advanced Management Program (AMP), a three-week executive course. He deliver...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.