Available dates

Nov 25—29, 2019
5 days
Lausanne, Switzerland
CHF 9900 ≈USD 10011
CHF 1980 per day
Jan 27—31, 2020
5 days
Lausanne, Switzerland
CHF 9900 ≈USD 10011
CHF 1980 per day
Mar 9—13, 2020
5 days
SGD 13500 ≈USD 9913
SGD 2700 per day
+2 more options


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About the course

Digital business transformation: find your path and pace and leave with a strategic plan

How important is digital to your business? Are your competitors deploying digital technology that is disrupting your market position?

Leading Digital Business Transformation brings you the best business insights for the digital age tapping into the latest research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

This digital transformation program helps you assess how your company should evolve to extract the most value from digital technologies and business models. You leave with a digital strategy roadmap, ready to make the transformation happen in your company.

Understand how digital technologies and business models are radically changing competitive dynamics across industries

See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley "unicorns"

Understand how to become a much more agile organization

Define a plan of action for digitization across your organizational value chain that allows you to both preserve your core business and compete in new markets

Find the right digital transformation strategy for your company

You explore the dynamics of digital disruption and how to become more agile to succeed in this new environment. You consider what this means for marketing, sales, strategy, your value chain, organizational processes, and execution.

Inspirational guest speakers and compelling case studies both from traditional and new disrupting companies stimulate your thinking around the threats and opportunities that lie ahead.

Your roadmap to sustainable competitive advantage

Your core focus throughout the week and main deliverable when you leave is the development of a strategic roadmap for digital transformation in your company.

Your challenge is to figure out which digital assets make sense for your business, and how to integrate them with your non-digital assets. You also define the type of capability building and organizational change you need to plan.

Create more value for your customers with new digital tools

You take part in technology demonstrations and challenge projects using:

  • Analytical tools and applications
  • Mobile tools and applications
  • Platforms to build shareable digital capabilities
  • Social media applications

Don't focus on the disruptor, focus on the disruption

How can you respond to disruption? You are introduced to 4 models of responses you could opt for if your business is being threatened. Each approach focuses on what the disruption reveals about your business, rather than focusing on the disruptor.

Possible responses

  • Learn from the disruptor and improve your core business /customer experience
  • Recenter your activities around a niche/exclusive market
  • Meet your disruptor on the battlefield and beat him at his own game
  • Explore opportunities to collaborate with your disruptor

Who should attend

You are a business leader or senior manager from any business area, such as marketing, operations, IT or strategy. You have a role to play in leading your company into the digital age and need to develop a digital strategic roadmap to do so.

Trust the experts

Michael Wade

Michael R. Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. Professor Wade has published works on a variety of topics, incl...


Mikolaj Jan Piskorski

Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation at IMD. He is an expert on why and how people use various online social platforms across the world, and how firms can successfully leverage social platforms to build social strategies. He applies m...


Amit Joshi

Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...


Course reviews

Leading Digital Business Transformation

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How to thrive in the digital age – Leading Digital Business Transformation Program

Leading Digital Business Transformation – Message from Program Directors

Downloadable files