Advanced Management Program (AMP)

IMD Executive Education

IMD Executive Education


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Who should attend

This general management course is ideal for you if you are a senior leader responsible for developing and executing strategies to make your business more successful. Your peers are generally business-unit, region, division, function or country leaders.

Come as a team

Join as a team for maximum impact. You’ll reformulate radically your company’s strategic possibilities and turbo-boost your team cohesion:

  • Transform how you and your teams think, lead and work
  • Build a deep, collaborative commitment to your company’s transformation ahead
  • Position your business firmly for an exciting, successful future

About the course

  • Take an outside-in perspective to examine the impact and potential opportunities of disruptive market forces on your business.
  • Adopt a growth mindset and build a culture of experimentation, exploration and innovation across your organization.
  • Design a forward-thinking strategy and plan to refresh your core business today, while building capabilities, and capturing promising new opportunities for future success.
  • Strengthen key leadership capabilities to lead and inspire your organization to contribute to the strategic direction.
  • Work on your own business challenge with an executive coach throughout the program.

Advanced Management Program: strategically secure continued success

As a senior executive, do you have a clear strategy for navigating the daunting reality of organizational uncertainty? In an ever-changing landscape, the ability to reassess and renovate today’s business while seeding capabilities and opportunities for continued growth tomorrow, is key to long-term business survival and competitiveness.

Start your comprehensive Advanced Management Program journey and build your strategy to successfully renovate your business today, and capture tomorrow’s opportunities for continued business growth, resilience and competitiveness.

Tailored to you, with your business challenge as a red thread throughout the program, you will leave with the strategic and leadership skills to lead your organization with a concrete strategic action plan.


IMD's Advanced Management Program will significantly expand your strategic leadership skills by giving you a holistic view of today's complex business landscape. You will learn to develop and communicate a growth mindset that allows disruptive market forces to be transformed into opportunities for the future of your organization. Throughout the program, you will work with a learning coach on the design of a forward-looking strategy that will have a real impact on your business.

Program learning journey

Step 1 - Reframe your thinking

In this first step, we kick off the program together to ensure that you get the best value for yourself and your organization.

You identify the business challenge you want to work on, learn a complex problem-solving framework to apply to it, and start examining internal and external factors that affect your organization. In addition to complex problem-solving, key topics you will explore include macro trends and outside-in perspective, strategy design and execution, corporate culture, and high-performance teams.

After gathering feedback on your business challenge from your team at work, you refine it further with your personal executive coach.

These liVe sessions enable you to meet the other participants and form home learning groups.

Step 2 - Explore & design your strategy

This step allows you to gain fresh insights by deep diving into foundational business topics. You will look at strategy, innovation, marketing and finance through the lens of transformation and agility, digital disruption, sustainability, and data-driven decision-making.

On top, the immersive 3-day leadership workshop in the mountains enables you to focus on self-awareness, team dynamics and the importance of adopting a growth mindset.

Working with a global cohort of senior executives, faculty and your own executive coach, you design your strategy and a concrete action plan to resolve your business challenge for implementation back at work.

Step 3 - Refine & take your strategy forward

During the final step, you engage with faculty and your personal executive coach to follow up on the implementation of your strategic plan and deliver real-world impact on your business.


Albrecht Enders

Albrecht Enders is Professor of Strategy and Innovation and Dean of Programs and Innovation at IMD. His major research, teaching and consulting interest is the reaction of companies to radical changes in their environment. Professor Enders has worked for clients such as ABB, Deloitte, Deutsche B...

Shlomo Ben Hur

Shlomo Ben-Hur is a Professor of Leadership, Organization and Corporate Learning. He is the Director of IMD’s transformative leadership program for top executives, Cultivating Leadership Energy through Awareness and Reflection (CLEAR). He also directs the Organizational Learning in Action progra...

Arturo Bris

Arturo Bris is Professor of Finance at IMD. Since January 2014 he is also leading the world-renowned IMD World Competitiveness Center. At IMD he directed the Advanced Strategic Management program from 2009-2014. He has directed programs for senior executives in several industries and continents....

James Henderson

James Henderson is Professor of Strategic Management at IMD. Prior to joining IMD, he was an Associate Professor of Strategic Management at Babson College and Babson School of Executive Education, based in Boston, MA. His areas of special interest are: Strategy under uncertainty Competitive s...

Mikolaj Jan Piskorski

Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation and the Dean of IMD Southeast Asia and Oceania. Professor Piskorski is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies ...

Goutam Challagalla

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monito...

Tawfik Jelassi

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD. He is also Co-Director of the Orchestrating Winning Performance (OWP) program in Lausanne and Singapore/Dubai, which is the school’s largest executive education program with over 600 participants enrolled per year. His majo...

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Advanced Management Program (AMP) at IMD Executive Education

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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