Doreen Kum

at National University of Singapore

Senior Lecturer at NUS Institute of Systems Science

Biography

National University of Singapore

Elison L, Kum, Doreen and Lee, Yih Hwai (2015), "Understanding how Changes within Service Experiences impact Prospective versus Retrospective Time Judgments", Journal of the Academy of Marketing Science, 43, 6, 730-745 Yih Hwai Lee, Kum, Doreen, Lars Bergkvist and Siew Meng Leong (2012), "Effect of Product Concept and Brand Personality on Inferences and Brand Extension", Journal of Marketing Management , Vol. 28, no. (11/12), 1291-1304 Kum, Doreen, Lee, Yih Hwai and Qiu Cheng (2011), "Testing to Prevent Bad Translation: Brand Name Conversions in Chinese-English Contexts", Journal of Business Research, Vol. 64, no. 6, 594-600 Kum, Doreen and Lee Yih Hwai (2011), "The Joint Effects of Advertising and Product Trial: A Source-monitoring Perspective", Marketing Letters, Vol. 22, no. 3, 213-226

NUS Institute of Systems Science

Education Qualifications

  • PhD, National University of Singapore, 2003
  • BBA (Hons), National University of Singapore, 1994

Academic Experience

  • Senior Lecturer of Marketing, National University of Singapore, 2013 - current
  • Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012
  • Adjunct Lecturer, Singapore Management University, 2007 - 2012
  • Assistant Professor, University of New South Wales Asia, 2007
  • Lecturer, National University of Singapore, 2006

Corporate Experience

  • Research Plus Pte Ltd
  • Goh Joo Hin Pte Ltd (for New MoonTM)
  • Diethelm Keller Healthcare
  • Biomed Diagnostics
  • Advanced Medical Optics (for CompleteTM)

Courses

  • Asian Market and Marketing Management (undergraduate)
  • Principles of Marketing (undergraduate)
  • Marketing Management (MBA)

Courses Taught

Read about executive education

Other experts

Luis Rios

Education PhD, Business Administration, 2016 Duke University, Fuqua School of Business Dissertation: “Internal Capital, External Knowledge, and Random Draws: Three Drivers of Organizational Structure” Committee:  Ashish Arora/Sharon Belenzon (cochairs), Aaron Chatterji, Wesley M. Cohen, Daniel...

Julia Kokina

Academic Division: Accounting & LawJulia Kokina is an Assistant Professor of Accounting in the Accounting and Law division. She teaches managerial accounting to both undergraduate and graduate students at Babson. Her research interests are in accounting information systems and auditing. Her r...

Juan Manuel Elorduy

Areas of Interest General management ? ethics of top managers The iron and steel sector Boards of Directors Analysis of the environment Juan Manuel Elorduy is an Emeritus Professor of Strategic Management. He joined the IESE faculty in 1966 after working as a visiting professor in the areas of...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.