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Broaden Your Management Skills

When making the transition to general management, managers need to be acutely aware of how their behaviour and decisions impact key stakeholders.

Specially designed for the Asian business context, the General Management Programme (GMP) offers problem-solving toolkits for functional areas such as corporate strategy, marketing, human resources, finance, accounting and operations. Leveraging a powerful suite of tools, this programme will help you sharpen your analytical skills and make more effective business decisions.

Core Focus

Strategic frameworks and thinking

  • Formulation and execution of strategy
  • Building capabilities to enhance and protect competitive advantage

Marketing in Asia

  • Understanding the Asian consumer
  • Strategic marketing management

Strategic human resource management

  • Leading organisational change and learning
  • Power, leadership and managing talent

Strategic financial management

  • Financial analysis, modelling and valuation
  • Financial decision-making and resource allocation

Operations management

  • Linking operational processes to strategy
  • Managing supply chains for competitive advantage

Decision analytics

  • Analytical tools for decision-making
  • Resource optimisation

Key Benefits

  • Understand how company strategy drives important functional choices
  • Learn to implement problem-solving techniques across all functional areas
  • Gain a deep understanding of the Asian business environment
  • Learn to perform fundamental financial analysis
  • Tap into the insights of senior participants from diverse industries and countries

Who should attend

Managers and executives who hold senior positions in functional areas, or who have recently been promoted to general management.


Prof Hum Sin Hoon obtained his B. Commerce and B. Eng (Hons) as a Colombo Plan Scholar from the University of Newcastle, Australia. He received his PhD in Production/Operations Management from the Anderson School at UCLA. Prof Hum is currently with the Department of Analytics & Operations at...
Education Qualifications PhD, National University of Singapore, 2003 BBA (Hons), National University of Singapore, 1994 Academic Experience Senior Lecturer of Marketing, National University of Singapore, 2013 - current Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012 Adjunct...
Education Qualifications Ph D, Business Administration, University of Michigan, USA, 1993 MBA., University of Delhi, India, 1984 Bachelor of, Mechanical Engineering, Nagpur University, India, 1982 Research Interest Internationalization Strategies Of Firms From Newly Industralizing Economies...
A/P Ruth Tan has been serving on the Teaching Excellence Council (TEC), NUS Business School from 2013. Presently, she is the Chairperson of TEC. She teaches undergraduate and graduate students, as well as business executives. She is the co-overall supervising professor for the Enterprise 50 Field...
Chee Kiong is the Vice Dean of Undergraduate Studies at NUS Business School and was formerly the Deputy Head of its Department of Accounting. He is a Certified Public Accountant (CPA) of the Institute of Certified Public Accountants of Singapore (ICPAS) and a Fellow of CPA Australia. Chee Kiong ...
Joo Yong is a Senior Lecturer in the Department of Management & Organisation at NUS Business School. He specialises in human resource management, leadership development, career management and talent management. Besides teaching undergraduates, he also teaches various leadership and executive ...
2001: Associate Professor, NUS, 1998: Senior Lecturer, NUS, 1992: Lecturer, NUS, 1991: PhD in Business Statistics, University of British Columbia, Thesis “Statistical Analysis with the State Space Model”, 1985: BSc (First Class Honours) in Statistics, Queen’s University, Canada Research Interest...
Education Qualifications Doctorate, Business Administration, University of Newcastle, 2006 Masters, Management Sciences and Engineering, Stanford University, USA, 1987 Bachelor (top class honours), Industrial Engineering and Operations Researc, University of California, Berkeley, USA, 1983 Re...


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