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Rotterdam School of Management
Assistant professor at RSM

Dirk Deichmann is an assistant professor at RSM. In his research he focuses on the determinants and consequences of creative and innovative behaviour, with particular emphasis on the question of how sustainable and successful idea generation, development and implementation can be achieved. He teaches innovation management and design thinking and has published several articles on design thinking in Harvard Business Review.

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Chris Parsons began his career with the Guardian Royal Exchange Assurance (now AXA) Group and joined Cass Business School in 1989. He has held positions as an Officer, Senior Examiner and textbook author for the Chartered Insurance Institute (CII). He is a recipient of the CII Morgan Owen Medal a...
Specialization domain(s): Consumer Psychology, Food Consumption, Health Behaviour, Persuasion Biography: Pierrick GOMEZ is Associate Professor of Marketing at NEOMA BS and Director of the Specialised Master in Corporate Communication. He holds a PhD in Management Sciences and graduated from ...
Areas of expertise Consumer Behavior Experimental Design Motivation Corporate Social Responsibility Visualization in Management Biography Assistant Professor, PhD in Marketing (Baruch College, The City University of New York) conducts research on the role of motivation and self-control on c...