Diogo Hildebrand
Assistant Professor to department Marketing. Doctorate of Philosophy, Graduate Center, City University of New York at Grenoble Ecole de Management
Assistant Professor at Zicklin School of Business
Schools
- Grenoble Ecole de Management
- Zicklin School of Business
Links
Biography
Grenoble Ecole de Management
Areas of expertise
- Consumer Behavior
- Experimental Design
- Motivation
- Corporate Social Responsibility
- Visualization in Management
Biography
Assistant Professor, PhD in Marketing (Baruch College, The City University of New York) conducts
research on the role of motivation and self-control on consumer behavior.
Zicklin School of Business
Diogo Hildebrand is an Assistant Professor of Marketing. Prior to joining Baruch, Diogo was an Assistant Professor of Marketing at Grenoble Ecole de Management (France), where he also served as the Program Director of the MSc Digital Business. Diogo holds a PhD in Management from the Graduate Center, City University of New York (USA). His research focuses on consumer motivation, specifically on the context of eating behavior, financial decision making, and consumer ethical behavior. His work has been published in leading academic journals including the Journal of Consumer Research and the Journal of Public Policy and Marketing. This research has important implications for the design of effective marketing strategies on food marketing, financial products, and corporate social responsibility. Professor Diogo teaches courses on Marketing Management, Market Research, and Digital Analytics.
Academic Degrees
PhD in Management from the Graduate Center, City University of New York
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